ROCKS DIGITAL  BLOG

Byron Ingraham

3 Strategies to Increase Your Referrals

Increase Your ReferralsPondering how to increase your referrals? Scaling your business and building a “Synergy Team” can cultivate more of what you want.

How to Increase Your Referrals with 3 Strategies

Examine Your Referral Strategy

In business, the absolute best type of lead anyone can get is a referral. While the goal should be to increase your referrals, there are many businesses that have just not taken the time to develop a solid referral strategy. This goes beyond simply asking the people you know for business, it is positioning yourself as the person or business of choice for what you do.

Use Scaling To Increase Your Referrals

Scaling is important, as it will provide a steady stream of business regardless of what the economic conditions currently are. As an example, in the last real estate downturn, realtors that only relied on referrals from a few sources quickly found themselves without clients to work with. This is not limited to economic downturns but can happen at any point when referrals begin to dry up.

Scaling helps to prevent this scenario from taking place. To scale your referrals, you have to increase the number of people who know what you do, and they must know that you are the best at it.

Leverage Social Media

To scale your business, an effective way is to leverage social media. This goes beyond simply telling people to do business with you. In fact, you want to take a different approach. You want to educate people by demonstrating your knowledge and expertise in your field. When people know you are the expert, they will be more inclined to refer you to the people they know who are looking for a particular solution.

Harness The Power of A Synergy Team

Another method to increase your referrals is to build a synergy team. A synergy team is a group of businesses that are typically involved in the same transaction. For example, a realtor works hand-in-hand with a mortgage loan officer to help a client buy a home. In essentially every industry, there will be opportunities to create Synergy Teams.

You might be thinking, “Isn’t this the same as a networking group?” No, it’s not. This is a more direct approach because of the level of involvement taking place with a client.

How A Synergy Team Can Increase Your Referrals

To make a synergy teamwork optimally, each member must be advertising their business separately. This is an important step because people are looking for specific solutions. If someone is looking to buy a house, they contact the realtor. However, in some cases that individual might not have a person they are working with to finance the home. Thus, the referral takes place. It can also happen in reverse where someone contacts a loan officer to qualify for a home, even though they are not yet working with a realtor.

The Synergy Team Is Always On

When you have several people as part of your synergy team advertising their businesses and passing referrals consistently to each other, everyone will prosper. This ensures that there will always be referrals being generated for others as new clients are being introduced into the system by the various Synergy Team members.

If you want to increase your referrals, then these 3 methods are the perfect building blocks to a vibrant referral base. The key to each of these is building relationships so it won’t happen overnight, however, once you have these strategies in place they will be the base of a constant stream of referrals for any business.

Do you have a synergy team yet? If so, tell us how it has worked for you!

Byron Ingraham

Byron Ingraham is a business & marketing strategist, public speaker, and entrepreneur devoted to experiencing life to the fullest & teaching others how to do the same.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You