ROCKS DIGITAL  BLOG

Clara Mathews

Jerod Morris on Content at #RocksDigital Conference

Content is ConnectionJerod Morris opened his presentation a Rocks Digital 2015 with the bold statement – Content is not King. This statement is especially bold coming from the VP of Marketing at Rainmaker.FM which is a part of Copyblogger Media because Copyblogger is all about content.

Who is the Real King – Content

There are many types of kings. From the King of Pop, to Burger King and the King of Queens. But only kings like King Henry VIII of England or King Louis XIV of France have any real authority and power to drive true results.
How can you gain authority with your audience? With Content.

Content is Connection

Content that is useful is when it is used as a tool to connect with your audience. It helps you build authority and trust.

The 3 Elements of Connection

Authority: Know what is relevant to your audience

  • Know yourself
  • Know your audience
  • Find the unique intersection (connection)

Usefulness: Why are people coming to you?

  • Educate
  • Entertain
  • Inspire

Trust

  • Show up
  • Be reliable
  • Show up and be reliable over time

For each piece of content you create, ask yourself “How will this lead to more connection with the people I want to reach?”

  • Is it authentic?
  • Is it useful
  • Will it build trust?

Creating a meaningful connection doesn’t happen by accident. It takes time and hard work.

How do you create meaningful connections through your content? Share with us below!

To learn more about Jerod Morris you can read his full bio on Rocks Digital.

Clara Mathews

Clara Mathews is the owner of Clarabela Media. She is a Content Marketing Strategist, Copywriter & Social Media Manager. She lives in Dallas with her sock-stealing terrier, Huckleberry.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    Jerod Morris on Content at #RocksDigital Conference
    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    Jerod Morris on Content at #RocksDigital Conference
    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    Jerod Morris on Content at #RocksDigital Conference
    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You