ROCKS DIGITAL  BLOG

Rocks Digital

Jesse McDonald to Speak on Technical SEO and Off-Site Signals at Rocks Digital 2018

Improving Local SEO Through Off-Site Signals and Technical SEOJesse McDonald is the Director of Operations at TopHatRank, a full-service digital marketing agency based out of Los Angeles that specializes in innovative digital marketing for modern brands of all sizes.

After receiving his Bachelor’s of Fine Arts with an Emphasis in Graphic Design from the University of Southern Mississippi, Jesse moved to Austin with his wife, Jennifer McDonald, to pursue a career as a print-focused graphic designer.

During his quest to find a job in this field, he stumbled upon SEO and fell in love with the industry, especially with how similarly the graphic design and SEO skill-sets relate to each other.

Jesse has been a frequent speaker at industry conferences such as Pubcon Las Vegas, Pubcon Austin, and Pubcon Florida. He has also been a featured guest on several industry podcasts including Search Talk Live and #SocialChat.

Presentation Details

Improving Local SEO Through Off-Site Signals and Technical SEO

Most of the time, conversations regarding technical SEO are geared towards people who manage large sites with thousands of pages. Because of this, many people who have sites with less than 100 pages tend to put technical SEO on the back burner; but in fact, technical SEO should be at the forefront of their strategy. By creating a technically sound website, you are establishing a strong foundation to build upon – which will enable you to build a better SEO campaign.

In addition to technical SEO, off-site signals have become increasingly important to the success of local SEO campaigns. When most people think of off-site signals, they tend to think only of links. While links are important to SEO, there are more things you can add to your SEO arsenal that create big wins for local campaigns.

Key takeaways for this session will include:

  • Items to look at when performing a technical SEO audit
  • How to examine Google Search Console and SERPs to identify potential technical issues
  • How to utilize markup data to get the most visibility from SERPs
  • Additional off-site signals that can make a huge impact on the success of a local SEO campaign

Attend this session and up your technical SEO game!

Register Now | Meet the Speakers | Meet the Sponsors

Rocks Digital

We ROCK Local, Social and Mobile and want to make sure you have a place to learn all about it. From our digital marketing resources to our annual digital marketing conference we are here for you!

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You