Jesse McDonald is the Director of Operations at TopHatRank, a full-service digital marketing agency based out of Los Angeles that specializes in innovative digital marketing for modern brands of all sizes.

After receiving his Bachelor’s of Fine Arts with an Emphasis in Graphic Design from the University of Southern Mississippi, Jesse moved to Austin with his wife, Jennifer McDonald, to pursue a career as a print-focused graphic designer.

During his quest to find a job in this field, he stumbled upon SEO and fell in love with the industry, especially with how similarly the graphic design and SEO skill-sets relate to each other.

Jesse has been a frequent speaker at industry conferences such as Pubcon Las Vegas, Pubcon Austin, and Pubcon Florida. He has also been a featured guest on several industry podcasts including Search Talk Live and #SocialChat.

Presentation Details

Improving Local SEO Through Off-Site Signals and Technical SEO

Most of the time, conversations regarding technical SEO are geared towards people who manage large sites with thousands of pages. Because of this, many people who have sites with less than 100 pages tend to put technical SEO on the back burner; but in fact, technical SEO should be at the forefront of their strategy. By creating a technically sound website, you are establishing a strong foundation to build upon – which will enable you to build a better SEO campaign.

In addition to technical SEO, off-site signals have become increasingly important to the success of local SEO campaigns. When most people think of off-site signals, they tend to think only of links. While links are important to SEO, there are more things you can add to your SEO arsenal that create big wins for local campaigns.

Key takeaways for this session will include:

• Items to look at when performing a technical SEO audit
• How to examine Google Search Console and SERPs to identify potential technical issues
• How to utilize markup data to get the most visibility from SERPs
• Additional off-site signals that can make a huge impact on the success of a local SEO campaign

Attend this session and up your technical SEO game!

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