John Carroll is the Manager of Business Outreach at Yelp. He hosts informational sessions with local business owners across North America to educate them on best practices for navigating the world of online reviews. He works with local business owners interested in utilizing Yelp to help grow their business. He also hosts a series of webinars on subjects relevant to business owners and regularly contributes content to Yelp’s “Blog for Business Owners.” John also acts as a liaison between the small business community and different divisions within Yelp.
Prior to joining Yelp in 2014, John worked for Macy’s as a Buyer. He is a graduate of Indiana University with degrees in Finance, Marketing and Art History. The son of two small business owners, he grew up in Boston and has lived in Hong Kong, New York and now San Francisco.
In a post-Pigeon-update universe, a strong Yelp presence is an important component of a business’ online strategy. A complete Yelp page has benefits beyond Yelp – it also boosts your SEO.
A Bright Local study found that 91% of consumers turn to review sites to determine if a local business is a good business. With 9 out of 10 people turning to a review site before deciding to spend money with a business, it’s important to understand how to effectively set yourself up for success.
He’ll give a quick refresher on the basics of Yelp, dive into who is using it, how they’re using it, and what they care about. Go a little deeper and learn the best practices for a strong business presence. Finally, delve into reviews. You’ll learn how to garner more organic reviews as well as best practices for review response, including insights into leveraging responses to further drive more local traffic. Most importantly, you’ll learn why a business must respond to their reviews.