John Nosal, the CEO of SEO, to Lead Digital Marketing Audit Workshop at Rocks Digital 2017
John J. Nosal founded NosalCentral LLC in 2009. With more than 25 years in the Publishing, Internet Software and Marketing industries, John’s calling to start his own business was acted upon quite quickly.
As an Internet Geek, he recognized early on the needs of small-to-medium sized businesses in website design, search engine optimization (SEO) and digital marketing in general. Today, NosalCentral provides the expertise of a large digital marketing consultancy and agency at an affordable price.
As co-organizer of the Dallas Interactive Marketing & Internet SEO/SEM Meetup, John influences the SEO practices used by others today.
His expertise goes far beyond SEO. John is co-author of “Your LinkedIn Professional Network: How to Connect, Optimize, and Implement for Success.” He is a speaker, trainer, and digital marketing coach.
Past work experience includes roles at Adobe Systems (formerly Macromedia). John has worked with design, web and development tools in every imaginable situation, including server configuration and troubleshooting.
John began as a graphic artist in the pre-computer days, and his interest in technology grew from there with the purchase of his first Mac in the 1980’s.
When he’s not working, you’ll find him feeding his fountain pen addiction or riding his motorcycle down the freeway in what might seem to onlookers like a game of Frogger.
The Low-Down and How-to of a Digital Marketing Audit
Setting up a website, social media accounts, creating product pages and landing pages is not a set it and forget it process!
Search engines want and demand optimization to land at the top of search results. This requires continual monitoring and a plan for improvement. The process all starts with a digital marketing audit.
In this 90-minute workshop, John Nosal will walk you through the steps he takes to complete a thorough digital marketing audit for his clients.
Here’s what you’ll need to do in advance:
- Install Screaming Frog
- Add SEOquake’s Browser Extension (only works with Safari, Chrome & Firefox)
- Gather the logins and passwords for your social media accounts, Google Analytics, and WordPress website
This workshop is not a watch and whine, but a learn and do. To get the most value from this workshop, be ready to evaluate. You must definitely not leave your laptop at home for this one!