Karen Liz Albert, a social media strategist, speaker, trainer and seminar leader, is the Founder and President of Behind Your Curtain, a social media marketing company. Karen has over 20 years experience in marketing, consulting, and professional training.
Karen has successfully used her internet marketing and social media expertise to launch targeted social media marketing campaigns for small to mid-size business owners and individual entrepreneurs.
She has spoken to dozens of professional groups and organizations about how to use targeted local internet and social media tools to achieve tangible marketing results, and how they can be used to promote brand awareness and increase customers.
Karen has also developed workshops that help small to mid-size business owners create strategic internet marketing and social media plans that help them target their audience and distinguish their brand and/or service.
Additionally, Karen will be launching her own WBTVN.tv channel, and has been a special guest on several local and national radio shows discussing the latest trends in social media marketing.
Presentation Details
Using Social to Expand Local Reach
Businesses today must use social. How do they ensure they connect with their local target market? Are they effectively using the top social media tools to generate new leads?
Karen’s presentation focuses on the value of social media and internet marketing for local businesses and brands and is tailored specifically for business owners and entrepreneurs.
In this interactive session, you will learn the most effective social media communication techniques to reach and connect with local markets, increasing both lead generation and social proof.
You will learn:
- How-to techniques for connecting with local markets
- The elements of engaging social content posts
- The nuts & bolts of an effective hashtag strategy
- How to turn your local community into your biggest fans
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