Kate Buck Jr.is a Social Media Strategist from Austin, Texas. Since 2009, she has worked with some of the top names in Internet Marketing, as well as consulted with hundreds of organizations, entrepreneurs, nonprofits and freelance professionals.
Kate is creator of Social Media Pro, a training program for Social Media Marketing Professionals. Her courses have trained more than 30,000 students.
As a digital nomad, Kate is usually traveling to cities all over the world, speaking and training at interactive conferences and events. A student herself, she is fascinated with the technology that connects people, and is passionate about training and developing social media managers.
Liven Up Your Brand with Facebook Live
The competition in trying to capture consumer attention is growing. Consumer attention spans are shrinking, while at the same time, more people and brands are climbing aboard the social media train! By the year 2020, there will be an estimated 2.95 billion social media users. Currently, 78% of the U.S. population has social network profiles, and more than 90% of brands use two or more social networks.
Eye-Opening Stats to Digest
- There are over 60 million Facebook business pages, with 1.79 billion monthly active users.
- Twitter has 317 million monthly active users, with 79% of its users outside of the United States.
- There are 500 million monthly active users on Instagram, with 95 million photos and videos posted daily.
- Snapchat has 187 million daily active users – and with 10 billion mobile videos viewed per day, it rivals Facebook in terms of daily video user engagement.
- Pinterest boasts 100 million active users, and a whopping 81% of them are women.
- 60/60 – sixty hours of video content is uploaded to YouTube every 60 seconds.
As you can see, while social media is always changing, it is most definitely not going away any time soon. Video, which was once only for YouTube, is quite mainstream and in demand. It’s an excellent way to shine a bright light on a business or brand.
While going live on Facebook or any other chosen platform only requires a few quick clicks, to really make the live video performrequires planning, personality, and presentation.
In this Rocks Talk, Kate will focus in on the four P’s for going live. To make it more interesting, we’ll be going live on Facebook while she is presenting live!
As digital marketing evolves, so will social media. It’s not just word-of-mouth, it really is world-of-mouth!
Learn to master live video and put it to work for your brand or identity.