Katy Katz is a seasoned digital marketer with over 10 years of marketing experience both in-house and with agencies. She is currently a senior consultant for SmartBug Media, HubSpot’s top-rated platinum partner which happens to boast the highest documented ROI of any HubSpot agency – 3,558% and 14,500% ROI on a six-month and three-year campaign.
Her background spans inbound marketing best practices for a range of B2B and B2C industries including technology, SaaS, SMBs, healthcare, and education. As an inbound marketer, she is skilled in SEO, social media, on-page optimization, and mapping out strategies through persona and buyer journeys – but her foundation and passion lie in content marketing. Give her a problem and she will find a meaningful story to paint a clear picture for your audience.
Katy is currently on the board of two marketing organizations in Houston—a local SEO meetup, SearchHOU, and Houston Interactive Marketing Association where she is also a conference co-chair. She has presented on content marketing, social media, and brand personalization at events around the country including Pubcon, State of Search, MNSearch, Zenith, and H/IMA.
Social Media Metrics: Slay More Goals than Arya Stark
One of the biggest complaints that I hear about social media is, “how do I know whether what I’m doing is working?” When it comes to any marketing initiative, it’s important to set relevant, measurable goals that apply to your plan and your overall company objectives. But sometimes, that’s easier said than done.
How many likes equal a favorite? And how many shares does it take to get a customer? The questions can pile up really easily and it’s important to understand how to ask the right questions at the beginning so that you collect accurate data at the end.
In this session, we will work through:
- How to set goals for social media
- How and what to measure from your performance
- Key benchmarks to keep in mind
- Tools that will help you with the process
If your business is currently running social media campaigns of any sort, you won’t want to miss this session!