ROCKS DIGITAL  BLOG

Rocks Digital

Inbound Marketing Expert, Katy Katz, to Present on Social Media Metrics at #RocksDigital 2017

Katy Katz, Social Media ExpertKaty Katz is a seasoned digital marketer with over 10 years of marketing experience both in-house and with agencies. She is currently a senior consultant for SmartBug Media, HubSpot’s top-rated platinum partner which happens to boast the highest documented ROI of any HubSpot agency – 3,558% and 14,500% ROI on a six-month and three-year campaign.

Her background spans inbound marketing best practices for a range of B2B and B2C industries including technology, SaaS, SMBs, healthcare, and education. As an inbound marketer, she is skilled in SEO, social media, on-page optimization, and mapping out strategies through persona and buyer journeys – but her foundation and passion lie in content marketing. Give her a problem and she will find a meaningful story to paint a clear picture for your audience.

Katy is currently on the board of two marketing organizations in Houston—a local SEO meetup, SearchHOU, and Houston Interactive Marketing Association where she is also a conference co-chair. She has presented on content marketing, social media, and brand personalization at events around the country including Pubcon, State of Search, MNSearch, Zenith, and H/IMA.

Presentation Details

Social Media Metrics: Slay More Goals than Arya Stark

One of the biggest complaints that I hear about social media is, “how do I know whether what I’m doing is working?” When it comes to any marketing initiative, it’s important to set relevant, measurable goals that apply to your plan and your overall company objectives. But sometimes, that’s easier said than done.

How many likes equal a favorite? And how many shares does it take to get a customer? The questions can pile up really easily and it’s important to understand how to ask the right questions at the beginning so that you collect accurate data at the end.

In this session, we will work through:

  • How to set goals for social media
  • How and what to measure from your performance
  • Key benchmarks to keep in mind
  • Tools that will help you with the process

If your business is currently running social media campaigns of any sort, you won’t want to miss this session!

Register Now | Meet the Speakers | Meet the Sponsors

Rocks Digital

We ROCK Local, Social and Mobile and want to make sure you have a place to learn all about it. From our digital marketing resources to our annual digital marketing conference we are here for you!

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You