Lance Bachmann, Digital Marketing Expert to Speak on the Evolution of SEO
When he founded the Premise Division at yellowpages.com 12 years ago, Lance Bachmann had a few ideas about how to help businesses build an online presence. Today, he is the Founder and President of 1SEO.com Digital Agency, a full-service, global digital marketing firm based in the Philadelphia area.
Bachmann and his team provide end-to-end solutions for their clientele, which is comprised of hundreds of businesses in industries from niche to mainstream. Under Bachmann’s leadership, the company has grown from two employees to more than 45 digital marketers, with hundreds of clients across the globe and millions in revenue.
The multiple award-winning agency provides digital marketing services such as search engine optimization (SEO), pay-per-click (PPC), social media optimization (SMO), website design, content creation and email marketing. They are committed to taking their clients’ businesses to another level by helping them first cultivate an online presence, then harvest leads, closes, conversions and profits.
1SEO.com Digital Agency has received awards from Pubcon, Inc. 5000, and the US Search Awards, and the agency is currently rated as one of the nation’s top 10 digital media agencies. Bachmann and the agency have been recognized in various publications such as the Philadelphia Inquirer, Forbes Custom, Philadelphia Business Journal, Philadelphia Region’s Business, Inc. 5000, and Website Magazine.
Lance Bachmann’s position as a digital marketing leader is built upon the results his agency produces for clients. He also shares his expertise by delivering powerful, informative sessions across the country.
The Evolution of SEO
Digital marketers contend with change every day. Those who embrace the evolution of their industry will thrive – but those who are unprepared or too set in their ways to change will watch themselves fade into obsolescence. The Evolution of SEO addresses this reality, discussing the aspects of local search that are most crucial to anticipate.
Those attending The Evolution of SEO will get a clear picture of the future, seen through the lenses of both digital footprint and brand reputation. By doing so they will gain a firm understanding of the best practices to leverage industry trends, enabling them to cultivate a brand built for immediate and sustainable success. Understanding the importance of optimizing Google My Business for local search, the continued success of AMP, along with the advent of new technologies such as voice search and the increase of mobile, are all part of the requirements for adjusting to a changing marketplace.
Lance Bachmann, Founder and CEO of 1SEO.com Digital Agency and Google Premier Partner, will discuss how digital marketers can turn this “adjustment” into “anticipation” and start taking a proactive approach to winning online.