Before getting into the world of LinkedIn Marketing Campaigns, first a question: Do you view LinkedIn as a job searching platform rather than a professional networking site? Many argue that LinkedIn is a site for gathering information about jobs. But is that all there is to LinkedIn? Far from it!
It is true that LinkedIn can help a person with job information because it is a social networking platform that’s designed to bring together employers and employees – a site for professionals with amazing ideas.
Maximizing Your LinkedIn Marketing Campaigns to Grow a Business
LinkedIn also has remarkable marketing potential that can help you generate leads and significantly grow your business. So, how can you leverage LinkedIn to generate more leads and improve your LinkedIn marketing campaigns? Keep reading to find out.
1. Have You Optimized Your Profile?
First things first. In all social media sites, profile optimization is paramount to the success of your marketing campaigns, whether it’s a personal or business profile.
LinkedIn is not left out. The professional networking platform offers users the opportunity to connect with other professionals and build relationships.
These relationships will help you create brand awareness – which will effectively boost traffic and leads and thus, grow your business.
However, you cannot achieve success without an optimized profile.
So, use relevant content, action-oriented copy, a high-quality profile image, other media content such as videos and presentations (where appropriate within your profile), and add links to direct people to your website.
There are remarkable optimized LinkedIn profiles you can look at for clues on how to get yours done – profiles of people like Kim Garst, Jon Rognerud, Lissa Duty, John Nosal, and Germany Kent, just to name a few.
You can also examine the profiles of your competitors and other users in your industry to find out how you can tweak yours to stand out.
People want to know you before deciding on whether to be part of your business.
So make sure you create a personalized professional profile with direct copy and clear “Next Steps” to find out more about you. See Germany Kent’s profile for tips.
Ensure that you update your profile frequently to be in harmony with the latest trends. Add your most recent content plus use Keyword Phrases in strategic areas within your profile, including your headline.
This strategy will help you create a unique profile that has the potential to skyrocket your business.
For more details on how to Optimize your LinkedIn profile for maximum ROI, I recommend you listen to this podcast on the Rocks Digital audio network by Debra Jason, and hosted by Lissa Duty.
2. Create Compelling Content Exclusive to LinkedIn
Content that is exclusive for LinkedIn is essential to your marketing campaigns, because it presents you as an expert and authority in your niche.
LinkedIn as we already know is a networking site for professionals, so you have to give these professionals a reason to connect with you.
You can share the content you created just for LinkedIn on other social media platforms with a link back to LinkedIn where your prospects and clientele can view the entire article.
Furthermore, you can also share exclusive discounts or promotions strictly with your LinkedIn connections. When you share this content, ask your connections to reshare it to their connection for a wider reach.
Once people know that you offer these promotions, you are certain to get more connection requests, increase engagement, leads, and achieve an improved ROI.
3. Create LinkedIn Groups or Join Groups Relevant to Your Niche
I have found that many marketers are not taking advantage of LinkedIn groups. They argue that it’s a waste of time. But is that true? Not at all!
In fact, the founder of some of the best LinkedIn Groups outlined some of their amazing benefits.
And here’s what he said about LinkedIn Groups:
“Think of them (LinkedIn Groups) as independent social networks where you can spread your message, connect with key partners, and take your business to another level.” – Lewis Howes
Therefore, after you create your group or join other groups, be an active member of the groups by participating in discussions.
You can do this simply by posting relevant questions that will effectively start a conversation. You can also be active by providing answers to questions asked by other professionals.
You activities on the various groups you joined will ultimately showcase your expertise.
4. Use LinkedIn Sponsored Updates
What are LinkedIn Sponsored Updates? LinkedIn Sponsored Updates are advertising solutions that offer marketers and brands a unique avenue to promote any post from a LinkedIn company page to specific connections in their news feeds.
If you’re not using LinkedIn Sponsored Updates, you’re missing out on potential business opportunities. Here’s a few things to know:
- Sponsored Updates are very easy to use, but it is only possible to sponsor updates on LinkedIn if you have a company page on the social media platform.
- Using LinkedIn Sponsored Updates is one of the best hacks for marketers to get more from their LinkedIn marketing campaigns.
- This feature offers you the opportunity to limit the audience for your updates, which makes it possible for you to make the best use of your investment.
- To get the best from your updates, target your sponsored update by location. Location accounts for about 80℅ of all searches, so make location a must.
- LinkedIn Sponsored Updates offer you a better opportunity and avenue to present your content in front of key players in the industry.
As mentioned earlier, creating sponsored updates is very easy. Please read this article in HubSpot blog for details on how to create LinkedIn Sponsored Updates.
5. Connect with the Key Players
Who are the key players? The key players are influencers and decision makers on the LinkedIn platform.
By sending your message across to these elites, it will not only help boost their awareness of you, but will also enable you to build trust and credibility as an authority and expert in your industry.
The result: increased exposure to a wider audience, more connections, improved engagement, enhanced leads and ROI.
6. Use LinkedIn Analytics to Figure Out the Effectiveness of Your LinkedIn Marketing Campaigns
With the analytics in place, you’ll see such metrics as:
- CPC (cost per click)
- Social actions by campaign
- CTR (click-through rate)
- Audience demographics by campaign
- Total spent
Also, you can analyze both sponsored and non-sponsored updates to figure out how they measure up against each other.
Note that with some exclusive unique content and a remarkable strategy, sponsored updates will take your business to the next level.
It’s Time to Start Growing with LinkedIn Marketing Campaigns
LinkedIn is a remarkable social networking platform that if used correctly will help you grow your business beyond imagination.
While there are many ways to leverage LinkedIn, the tips presented in this article are sure-fire ways – if implemented properly – to take your business to the next level. Start applying these strategies today and find what works best for you.
Are you making full use of LinkedIn? What tip from above is first on your list to implement?