ROCKS DIGITAL  BLOG

Picture of Laura Darkstar

LinkedIn Workshop at #RocksDigital

LinkedIn Workshop at Rocks Digital
Image Credit – MaximP/Shutterstock.com

What a great kick-off to our morning!  John Nosal gave us some pointers on optimizing our LinkedIn profiles!

LinkedIn has been evolving in the past couple of years from being the place to find your next job to a great targeted marketing platform.

List of Your Skills to Market Your LinkedIn Profile

First, understand who you are and what you do – make a list of all of the things that you do.

  • Pick out Keywords that help define who you are and what you do.
  • What are your skills?
  • If someone was looking for someone with your skill set, what would they be searching for?

Be SPECIFIC (rather than “coach”, define the TYPE of coach… soccer coach, life coach, business coach)

Once you have your initial list, narrow that list down to 6 words and then search on LinkedIn to see how popular your 6 keywords are (use quotation marks to narrow your search).

  • When you find the best keywords for your skill set, make sure to use them in your profile
  • Use bullet points and add quantifiable data (Increased sales 35%, Reduced costs 40%, etc.)
  • Use your main keywords in your headline

Find the Target Audience for Your Skills

If you have a product/service you are trying to sell, you can use the search function to narrow the results to a specific location and industry.  Find out exactly who, in an organization, you need to talk to (or at least narrow the field significantly).

While you CAN search LinkedIn “anonymously”, it will help increase your network if people see that you were looking at their profile which may make them curious enough to come look at your profile.

List Job Positions that Support Your Career Objectives

If you’ve had multiple positions at a company, make them separate entries on LinkedIn to show growth.

If the information on your profile does not support your current career objectives, leave it out. If you were doing something 15 years ago that supports your current career objective, go ahead and include it.

To learn more about John Nosal you can read his full bio on Rocks Digital.

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    On-page SEO techniques.

    Why & How of On-Page SEO for Your Website

    Of the more than 200 SEO ranking factors, many of the most important involve on-page optimization. And how you optimize your website will dramatically impact

    Best blog post length.

    What Is the Magic Blog Post Length?

    For anyone involved in professional content writing services, the question of how long a blog post should be is a familiar one. Debate has raged

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now