Liven Up Your Brand with Facebook Live presented by Kate Buck Jr.

Kate Buck’s 4 P’s About Going Live


Planning is the most important thing. The beauty of going live is that it isn’t really expensive.

What do I talk about? Well, that’s in your content marketing strategy. Answer questions and solve problems.

Answer the Public – shows what people are looking for via voice search.

Make bullet points of answers to those questions, and there’s your content:

  • Ask me anything
  • Behind the scenes
  • Teaching
  • Review products
  • Guest interviews

Write a catchy headline.

Teleprompter with bullet points.

Lighting ring and backdrop.

Test with the privacy setting “only me” – just remember to change it when you actually go live!!


You need to:

  • Start talking right away
  • Keep talking – smile
  • Introduce yourself and the topic
  • Engage your viewers by name
  • Ask for interaction/feedback in the comments
  • Have a helper if possible to monitor comments
  • Don’t worry about mistakes
  • Length of time – 10 minutes optimal


  • Preschedule your video and use all your channels to promote
  • Train our audience
  • CTA at the end of every video “turn on notifications”

(Re) Purpose Your Content

  • Download live and put it on YouTube
  • Images and short clips to other platforms – Instagram, Pinterest, etc.


Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

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Laura Darkstar