Local, Search and Social Summit 2015 Agenda

We are really excited to be bringing you the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015. The event sponsor, Advice Interactive Group, has gone above and beyond, and is pulling out all the stops for SMBs and brands to get the essential knowledge and training to be able to control and maximize their online visibility. Their digital marketing team will be onsite all day to provide education, answer questions and will be available for private “Online Visibility” appointments.

Local, Search and Social Summit 2015


Local, Search and Social Summit – 2015 Agenda

Registration will open at 9 am with a quick welcome from Rocks Digital promptly at 9:30 am. We will move immediately into the first presentation.

9:45 am – How To Dominate Local Search Online
Bernadette Coleman, known as the #QueenofLocalSEO online will share the top secrets and strategies that her digital marketing agency uses to get their customers on the first page of search and remain there. Her presentation will include discussion on local SEO, citation building, content marketing and best practices.

10:45 am – Get Your Business Online: Google My Business Workshop Sponsored by Google
Justin Liles has been in the local search industry since before they had a name for it. In this workshop, Justin will walk businesses owners through claiming and optimizing their Google My Business listing. Want to rank in search? You cannot ignore your Google My Business Listing. Bring  your laptop, so you can work hands-on. Anyone that attends will be eligible for instant verification of their Google My Business Listing.

11:30 am – On-Your-Own Lunch
Bring a sack lunch along with you or plan on heading offsite with the other attendees to grab a quick lunch nearby. Make sure and be back by 1 pm for a hands-on social media planning session.

1:00 pm – Social Media Planning Session
Lissa Duty, known as the “Online Social Coach”, has coached privately and trained groups of countless individuals on how to leverage social networking platforms. In this session, attendees will work through creating or fine tuning their social media plan. Lissa will cover where to start, how to create content, get engagement and much more. Bring your thinking cap and pencil. You will be given a handout to fill out during this session.

2:00 pm – Website Best Practices & Content Planning Presentation
Natalie Gould and Rachel Morgan are the dynamic duo that will be walking you through how to keep your website current with fresh content, drive site traffic and rank higher in search results. Topics of discussion will include: Local SEO, Link Building, Content Planning and Creation.

2:45 pm – Networking Break
This is your chance to stretch your legs, get one-on-one time with the speakers to ask your questions and mingle with the other attendees.

3:00 pm – Why Our Biggest Opportunity is The Smallest Moments Ben Killmer, Strategic Partner Manager at Google.
Mobile has fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. These micro-moments are the I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments when we turn to a device to act on our needs — and they’re the new battleground for brands. To win, businesses need to be at every micro-moment that matters to their audience and deliver experiences that move people to choose their business. As a company built on immediacy and relevance, Google has a unique ability to help brands be there and be relevant in these moments.

4:00 pm – Event Ends

This event is just a few short weeks away. Register Now. Space is limited.

Thank You Event Sponsors

Local, Search and Social Summit 2015

Rocks Digital

We ROCK Local, Social and Mobile and want to make sure you have a place to learn all about it. From our digital marketing resources to our annual digital marketing conference we are here for you!

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