Making the Case for Video Content Marketing – 5 Reasons to Get Visual!
Are you leveraging video content marketing to scale your digital marketing business? Are you interested in learning powerful tips you can apply today to improve your video marketing campaign and grow your business?
If you answered yes to the above questions, then please, make sure to read the entire article for the best tips that will help you boost your video marketing campaign!
The Whys and Wherefores of Video Content Marketing
But before we go further down this article, let’s find out why you really do need video content marketing to grow your business.
Why use video content marketing? There are fascinating benefits of using video marketing in your digital marketing campaigns. In fact, studies show that…
Visual content is a phenomenal way to share information, because the brain processes visual data 60,000 times faster than text content.
Video marketing is one of the visual content marketing strategies that engage users – and keep them coming back for more. But why?
It’s because videos increase your ability to retain information.
For example, after watching videos, three days later you can retain, on average, 65% of the information, as opposed to 10% of the same information that you only heard.
Videos offer your target market a background view of what’s happening behind the scenes with your brand, and help you better connect and build trust with that audience.
5 Video Content Marketing Tips You’ll Want to Use Now
Now that you know why video marketing is important to your digital marketing campaign, let’s consider some amazing steps you can apply today to boost your video marketing strategy.
1. Leverage User-Generated Content (UGC)
It’s a great idea for you to create videos (in-house videos) to communicate your brand message with your target audience, as it will help you create brand awareness, etc.
However, did you know that it’s even better for you to leverage user-generated content and create compelling videos?
Yes, it’s true! And that’s because the user-generated video has more force – it conveys authenticity.
Research shows that brands who created a blend of official brand videos and user-generated video content saw a 28% increase in engagement.
Furthermore, user-generated content videos perform better on YouTube, with 10X more views than other brand video content types!
The reason is that as people, we tend to trust recommendations from others. As a result, user-generated content (UGC) video offers you a platform to humanize your brand message and tell your story accordingly.
2. Optimize Your Videos for SEO
Optimizing your videos for SEO is amazing, in that it will help you improve the visibility of your video marketing campaign, and boost your search rankings as well.
Hence, it’s important that you make sure to create video content that’s relevant to your target market – videos that help and solve their problems – videos that add value for them.
Relevancy increases clicks, engagement, shares, and so on, and these factors will greatly enhance your SEO.
Consequently, try to find the best keywords for your video marketing campaign – keywords your competitors are using to rank high on SERPs.
Use your seed keyword in the title and description. Add tags and meta-tags to boost your chances of ranking high on SERPs.
3. Create Short Videos
The length of your video plays a crucial role in the success of your video marketing strategy. Gone are the days when longer videos won the battle on social media. Now, people have a lower attention span, which calls for the need to create shorter videos.
But understand there are still some brand messages that may require a lengthy video to be able to emphasize and convey the main points properly.
In this case, you can create a video series – part 1, part 2, and part 3, as the case may be. The point here is to make sure your video is very brief, approximately 60 seconds in length, or at least less than that.
However, there’s much controversy regarding the optimal length of videos – especially YouTube videos – to attract more clicks, engagement, and generate leads.
Please check out HubSpot’s report on the optimal length of videos for each major social media platform, including YouTube.
4. Promote Your Videos Across Channels
When you’re done creating your video, you must publish it on your blog or website. But is that the end of it? Not really – You need not let your video sit on your blog or website without proper promotion. You have to promote it sparingly across all marketing channels to increase visibility.
Promoting your video content across various marketing channels will help you:
- Drive more traffic
- Improve clicks
- Increase engagement
- Get more sales, etc.
Therefore, share your videos across channels such as these:
- All major social media sites
- Use them in your email marketing strategies
- Use them on your landing pages
For instance, a study shows that video content that’s added to a landing page can significantly boost conversion – by up to 80%.
As a result, make sure to promote your videos on all marketing channels to improve your video marketing campaign.
5. Create Interactive Videos
Just as user-generated video content can generate more views, increase shares, and so on, interactive video has the capability to boost website traffic and engagement as well.
As the name indicates, interactive videos offer your target audience the opportunity to respond to and leave feedback about your video content – which in many cases might be about your product and services.
With interactive videos, you offer your audience an avenue to interact and better connect with your brand.
The best way to create an interactive video for your video marketing campaign is to host the contest.
Contests can generate much engagement and leads, and when the contest is about your product and services where the best video will receive a prize, the response and engagement will definitely increase. This will surely help you improve your video marketing campaign.
Keep Up with the Competition – And Surpass It with Video Content Marketing
In a world of digital marketing where technology has taken over the landscape, the challenge to keep up with the competition has become even more intense. And with new challenges coming up, as a video marketer you must contend with these challenges in order to reap the benefits of your video marketing campaign.
Therefore, having a well-defined video marketing strategy (or framework) to work with will surely strengthen that video marketing campaign.
The steps in this article are simple, practical ways that will enable you to define your video marketing efforts and grow your business. From short videos to UGC, to using interactive videos and contests, make sure to apply these tips as you go forward in your video marketing strategy, then see where it takes your brand!
Still think video content marketing is lacking in payoff? Do share your “visual” thoughts in the comments!