ROCKS DIGITAL  BLOG

Lissa Duty

Bring Your Marketing Back To The Future

Marketing Back to The FutureWouldn’t it be great if something you created in the 80’s gained traction 30 years later? Here are 7 things you can do in business and as part of your marketing strategy that transcend time.

7 Tips to Bring Your Marketing Back to the Future

 
1. Focus on providing value for your current and future customers.
Every aspect of your marketing strategy should be created around giving value that lasts. You should make sure the focus encompasses both your current customers as well as your future customers because you want customers to still be with you in 30 years, and you want to continue bringing in new ones too across that time as well.

2. Your logo is your brand.
If you want consumers to remember you in 20 years, make sure you keep your branding and logo consistent and, over time, people will recognize your brand based on the logo alone.

3. Focus on the future, not the past.
Don’t base your marketing on the same strategies you have used in the past. Do learn from any mistakes you made in the past, but keep on top of marketing trends in order to keep it fresh.

4. Create products and services based on your mission and values.
Stay loyal to your business’s mission and value statements and your reputation will transcend time.

5. As technology changes so do people and their expectations.
We are currently in the mobile age and marketing that worked well before will not work now. You need to create your marketing plan around the areas where your target audience spends time. Know the social media sites they frequent and which ones they don’t and target them where they are.

6. Stay on top of the trends.
Be the first in your industry to be “in the know” about new technology and/or trends and gain consumer trust. When consumers see that you are consistent with this type of information, then you become the place they turn to and refer others to.

7. Focus on being the solution, not the problem.
Some companies make the mistake of pointing out the problems in their industry or those that are doing it wrong, but consumers are not drawn to that. Instead, when there is a problem, you should become the solution and then, anytime a problem arises, consumers will turn to you for the solution in the future.

If you apply these 7 strategies then your marketing will be able to stand the test of time. It will also give you the ability to grow your brand into something that is recognized and trusted in the future.

Will your current marketing strategy stand the test of time?

Lissa Duty

Lissa Duty is Social Media Coach, Author, Speaker & Trainer. 20 years of marketing, administrative and management experience working to grow your business.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You