Spend 15 minutes a week on LinkedIn building your connections. You have to be a connector and build relationships. Be known for helping people get what they want, and others will help you get what you want.
People know you do something, but not exactly what you do. Do a “Warm Letter,” write a letter to companies, individuals, saying what you do, what clients you’re looking for, and offer a phone call. Whenever something in your business changes, people want to help you, but they need to know how they can help.
Know everything about your competition and how you stand out. Even though we always have a roller coaster journey with business, have something that is always consistent.
Consider redoing your website. Refresh it and add to it constantly. Re-brand if necessary.
Be awesome at what you do.
Get testimonials on your website, or a recommendation on LinkedIn.
Optimize your high resolution images and large files.
Video testimonials. Gather them as soon as clients start working with you and loving your services.
Write a book. It’s a great marketing tool.
Be a guest on someone’s podcast or radio show, or start your own. Give the illusion of being everywhere, and use different mediums to get seen in different forms.
Write articles for local magazines or trade journals. Re-purpose other articles you have.
Elisha Fernandez is a blogger at WhollyART.com, author of "I Love ME! Self-Esteem in 7 Easy Steps," public speaker, and passionate enthusiast in writing, singing, dancing, and using her creativity to help others. You'll most likely find her with a book stuck in her face, playing the piano, on her blue laptop, or hugging people.