Rocks Digital is getting close and the anticipation is building! To bring that anticipation even higher, I am extremely excited to announce that Martin Shervington, Community Manager for “Plus Your Life” and Plus your Business” will be a keynote speaker at the Rocks Digital Marketing Conference 2015. Read the press release.
According to Chris Brogan, Martin Shervington “is Google Plus”, and he has over 1 million followers on Google Plus to show it. If you have never used Google Plus for your business or have, but feel like it is not working then look no further then this presentation, Martin will share why you should be using it Google+ and how to get the most out of it for your local business.
KEYNOTE Speaker Name: Martin Shervington
Company Name & Website:
What is your favorite thing about your work?
Building communities, bringing people together, experimenting to see what works and what doesn’t when moving content into search. It’s very relational so it brings together my communications background and my post grad work in psychology. Experimentation and some testing, yes, there is a bit of a challenge there because sometimes it works and sometimes it doesn’t.
What is your least favorite thing about your work?
Admin I would say. I have a wonderful assistant that handles a lot of it but I’m still working on more automation. We use infusion software that seems to work well but I’m still working on getting the admin down.
What do you hope to learn / accomplish at Rocks Digital 2015?
With conferences it’s about me slowing down and spending time in the real world, I spend so much time on the computer, and connecting with people and having conversations. I love that and allowing random things and serendipity to take place.
Special Awards / Recognitions / Write-ups received:
I did some research and thought I would share with other’s are saying about Martin in this section. According to Jay Baer, Author, Speaker & Marketing Strategist “Google+ isn’t hard, but it is complicated. To take that Complexity away I turn to my Google+ hero, Martin Shervington.”
And if you wanted higher praise, the Google+ Page itself had something to say, “…we’re highlighting Martin Shervington and his…Google+ user guide that’s packed with helpful information on getting started and growing your Google+ presence. Nice work Martin!”
When Google+ itself is promoting your Google+ user guide, I would say that speaks for itself!
Are you an author? If so, what is the name of your book please?
I am an author but there are no books that I am promoting at the moment but there will be in the future. I’ve written and published about 8 books in the past.
What is your favorite book and why?
Douglas Adams and “The Hitchhiker’s Guide to the Galaxy”, actually the trilogy in 4 parts is my favorite book. Why? Because it is funny. I do stand-up comedy and that is something I always appreciate, but it is clever. It’s very, very smart humor and it kind of explores almost the social condition we have.
Who do you consider has influenced you in your industry and why?
Chris Brogan and Seth Godin are massive influences. I would also say David Amerland who is the world authority in semantics. He is a close friend, part of the team, but he has really changed my view on how “online” can be done and how people build trust, reputation and create authority thru their actions.
Depends what day you get me, but let’s say: “A man who chases two rabbits catches neither.” (a zen saying)
Your Advice for Readers of this Post:
Get started on Google Plus. Build relationships, build the best content that you possibly can, create a community around that content and allow it to be naturally amplified into search.