Matt Graves of Infogroup to Share Best Practices for Local Data Aggregation at Rocks Digital 2016
Matt Graves is Infogroup’s Chief Data Officer. He oversees all data assets of the company including data operations, data platform, and the expanding capabilities around the Infogroup Data Axle®, which connects information hubs across proprietary and third party data sources.
Matt has been with Infogroup for more than six years and in senior roles within Infogroup Data, Corporate Strategy, Sales and Sales Operations. He was instrumental in streamlining and establishing the quality and accuracy of Infogroup’s data verification process.
Before joining Infogroup, he worked at PayPal, in various leadership positions, where he was responsible for ensuring prioritization and delivery of ROI for all global operations projects. He led the global expansion organization, focused on setting up operations centers in emerging markets. He also managed international product support teams with operations in Shanghai, Philippines, Dublin and Vancouver.
Prior to PayPal, he worked as a management consultant and program manager for Ebay Inc., Comcast and Fujitsu to implement global projects and operation centers worldwide.
Matt holds a bachelor’s degree in Advertising from the University of Nebraska-Lincoln and an MBA from Regis University.
Location Data Best Practices for Search, Navigation and Mobile
Matt will share best practices for local data aggregation and the growth of online data such as social URLs, images and more. He will talk about how offline and online data is merged to create a high-value data stream utilized by publishers. During this session Matt will also share tips on location data used in search, navigation and mobile. And he’ll discuss local listings management, how the landscape has changed and where it’s headed.