ROCKS DIGITAL  BLOG

Picture of Edgar Griggs

Maximizing Google+ For Your Business

Social_Media_Expert_Neal_SchafferNeal Schaffer flew in from Europe to present Maximizing Google+ For Your Business

2010 was when things really opened up for me.

But I really wanted to empower companies by helping them to get a strategy, or know how to hire companies to handle strategy.

“Social Media replaces nothing – but complements everything” – Neal Schaffer

Just because you are working with Google+ does not mean that you are suddenly going to stop using other social media sites.

How Do People Spend Their Online Time?

  • 22% Social Networking
  • 21% Online Searches
  • 20% Reading Content
  • 19% Emails / Communications
  • 13% Multi-Media Sites
  • 5% Online Shopping

57% of purchasing decisions made via research before contacting vendor.

How your customers communicate with you is fundamentally different now!

You need to be where your customers are looking for you.

Google+ Steps to Success

Step 1: Define your social platform
Google+ is a layer of the different services Google offers.

“You have to understand what Google+ is. It’s really the unification of all of Google’s services, with a common social layer.” – Vic Gundotra

Search Plus Your World Impact

Merge Your Google+ Local Page

Step 2: Establish Your Company Page

If you have multiple locations you would have to contact Google to get that merged.

Cover Photo Size = 2120px x 1192px

Step 3: Connecting With Google

  • It’s about Maximizing Your Touch Points with Google.
  • Link Your Google Plus Page to your website then put on your Google+ page badge.
  • Google+ Brand Pages have PageRank, too – Link to your Google+ Brand Page.

NOTE: Google announced June 25 they were eliminating authorship photos in search.

Step 4: Share Content

  • Before Posting, Find a Role Model
  • In regards to your audience – what do they want to hear?
  • Become a Curator – 85% of Marketers think about this.
  • What to post? Replicate Your Social Content Strategy – if you are already tweeting out, then take the most engaging things on your other social media networks and use that on Google+
  • Know the Basics of G+ Posting

Step 5: Establishing Circles

  • With Google+ you add people to your circles.
  • Navigate Home Stream Through Circles.
  • Share Posts to Specific Circles – you can limit what type of information that is shared based upon what “circle” the person belongs to.
  • Create Your Circles – use as engagement vehicles and create separate circles for each segment.
  • Circling others is like following on Twitter.
  • Use Ripples to Find Industry Influencers and Your Brand Advocates.
  • Your Google+ Network is More Influential Than You Think.

Step 6: Building Your Community – Promote Your G+ Presence

  • On other Social Media Accounts
  • Website (G+ Widget)
  • Email Marketing
  • Adding a G+ Badge Before & After

Step 7: How to Increase Google+ Followers?

  • Post Regularly
  • Engage
  • Getting Found on Google Plus
  • Share content – Don’t just share a link
  • Always tag someone who shared

Step 8: The Secret to Success on G+: Engagement

  • Google+ is a Social Platform.
  • Users Feel Empowered on Google+.
  • Reach Out in a Personalized Way.
  • Participate in Google+ hangouts. (A hangout is a place online where you can participate in or host a live event / meeting.

Google+ Best Practices

  • Practice internally first
  • Only invite those in your circles that you trust
  • Hangouts Help Promote Your Brand

Step 9: Communities

You can form communities that will help to drive traffic to your site.

Step 10: Chrome Extension: Do Share

Edgar Griggs

Edgar Griggs loves to learn about new technologies and high tech gadgets! You’ll find him at local events around the DFW Metroplex and sometimes blogging for websites like The Interestingly Cool Stuff Blog and his TrendHunter page at TrendHunter.com/CoolTrends!

More Posts - Website

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Local SEO company strategies.

    What Does a Local SEO Company Do?

    Local SEO is a digital marketing strategy focused on boosting a business’ local search visibility within a particular area. With the successful implementation of proven

    Hire a digital marketing agency.

    Why Hire a Digital Marketing Agency

    Staying ahead of search engine updates and marketing trends is a constant challenge, so it’s no surprise that businesses frequently turn to digital marketing agencies.

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now