Michelle Stinson Ross is an industry-recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital/new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy roles.
As the Director of Marketing Operations at Apogee Results, Michelle is the agency’s internal marketing strategist. She is a key consultant to the internal team and agency clients. She is also responsible for growing Apogee’s industry thought leadership and brand footprint.
Michelle is a creative thinker who enjoys solving business problems and assessing customer behavior. When setting strategy, she is adept at targeting specific goals, focused metrics, and KPIs to keep marketing plans on track. She also continues to maintain proficiency in the evolving best practices for CRM, SEO, social media, email marketing, and content creation, and cultivates an active thought leadership role in relevant digital strategy communities.
Michelle is currently a co-host of the Search Talk Live podcast and the relaunched #SocialChat. She is a contributing writer for Search Engine Journal, The SEMPost, and Search Engine Watch. Her passion for marketing makes her a favorite conference speaker at events like Digital Summit, Search Marketing Expo, Pubcon, and the Zenith Digital Marketing Conference.
Rocks Talk Details
21st Century Marketing: Human-Cyborg Relations Beyond the Droids and Jedi Mind Tricks
No matter how much technology and the access to marketing communication changes, one thing remains the same – we must still do business with fellow human beings. Search engines are morphing into smart, automated systems (algorithms, machine learning, emerging AI) with the means to present the best answer to a user’s question… sometimes before the user even realizes what they want to ask.
Social media seeks to provide connection and meaning to user experiences. In this Rocks Talk, we will explore how to adapt to this changing marketing environment and optimize our digital presence for both the bots and the users on the other end.
Together we will explore:
- User behavior trends
- Impact of voice devices like Alexa and Google Home
- Continuing changes to how marketing information is served
This talk is sure to ROCK! Be ready.