ROCKS DIGITAL  BLOG

Rocks Digital

Michelle Stinson Ross to Present Rocks Talk on 21st Century Marketing & Human-Cyborg Relations

Michelle Stinson Ross to Present Rocks Talk on 21st Century Marketing & Human-Cyborg RelationsMichelle Stinson Ross is an industry-recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital/new media marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy roles.

As the Director of Marketing Operations at Apogee Results, Michelle is the agency’s internal marketing strategist. She is a key consultant to the internal team and agency clients. She is also responsible for growing Apogee’s industry thought leadership and brand footprint.

Michelle is a creative thinker who enjoys solving business problems and assessing customer behavior. When setting strategy, she is adept at targeting specific goals, focused metrics, and KPIs to keep marketing plans on track. She also continues to maintain proficiency in the evolving best practices for CRM, SEO, social media, email marketing, and content creation, and cultivates an active thought leadership role in relevant digital strategy communities.

Michelle is currently a co-host of the Search Talk Live podcast and the relaunched #SocialChat. She is a contributing writer for Search Engine Journal, The SEMPost, and Search Engine Watch. Her passion for marketing makes her a favorite conference speaker at events like Digital Summit, Search Marketing Expo, Pubcon, and the Zenith Digital Marketing Conference.

Rocks Talk Details

21st Century Marketing: Human-Cyborg Relations Beyond the Droids and Jedi Mind Tricks

No matter how much technology and the access to marketing communication changes, one thing remains the same – we must still do business with fellow human beings. Search engines are morphing into smart, automated systems (algorithms, machine learning, emerging AI) with the means to present the best answer to a user’s question… sometimes before the user even realizes what they want to ask.

Social media seeks to provide connection and meaning to user experiences. In this Rocks Talk, we will explore how to adapt to this changing marketing environment and optimize our digital presence for both the bots and the users on the other end.

Together we will explore:

  • User behavior trends
  • Impact of voice devices like Alexa and Google Home
  • Continuing changes to how marketing information is served

This talk is sure to ROCK! Be ready.

Register Now | Meet the Speakers | Meet the Sponsors

Rocks Digital

We ROCK Local, Social and Mobile and want to make sure you have a place to learn all about it. From our digital marketing resources to our annual digital marketing conference we are here for you!

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You