Mobile gaming fanatics are suddenly catching rare, imaginary creatures in a world where almost nothing seems rare and it is often too real. Unless you’ve been hiding under a rock, you know that the Pokémon Go mobile virtual reality game has caused throngs of people to wander about staring at their phones, taking steps into the real world as never before.
GameStop is the first to report results, revealing that Gamestops with Pokestops (the game’s refueling points) saw a 100% increase in sales during the first week. How can marketers take advantage of Pokémon’s popularity?
Hospitals, health experts, public health officials and marketers all argue about the dangers and merits of augmented reality, this new digital phenomenon. One thing is certain: the game developers are ready to laugh all the way to the bank. The controversy is lost on the gamers obsessed with catching the next Squirtle, Jigglypuff, or Torterra.
Is it Healthy?
Fitness freaks laugh at the ridiculousness that Pokémon Go is considered exercise while health care workers rejoice with the hope that at least people are off the couch chasing the Pokémon. Poke’ Trainers have taken some extra steps to download trackers and get a bit more fit in their quest to search far and wide to catch every wild creature. Although information is currently anecdotal, the stories say that Pokémon Go does cause previously sedentary people to walk more, which healthcare experts do consider to be an improvement.
Is it Safe?
Because Pokémon Go is such a big news story, we’ve all heard stories about crime associated with it. In the heat of the summer, mobile gaming fans are playing late at night. This makes it harder for police to protect them. Distracted gamers are a target for pickpockets. And immersed gamers could accidentally walk into traffic or off a cliff. The game isn’t inherently unsafe, but individual gamers may be inherently careless.
Gaming Your Health to Success
While there may be 721 Pokémon there is only one you in a world of 7.4 billion people. The real creature you should be trying to catch, train, and evolve to its highest level is the one that looks back in the mirror at you every day.
Whatever you do to be healthy – remember to always be improving, get up and out of your chair, eat only the best–do all three as needed.
Do you think Pokémon Go will lead to improved health for its players?