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Moving to Not .COMs with Bill Hartzer – Rocks Digital Live Blog

Bill Hartzer, Advice Interactive

Consider moving to a not .com for Your Website

Keywords and semantic meaning

Ability to precisely match key terms to a domain name, for products, services, and corporate identity

No loss of Google and search engine love

Lack of available domains

Google Adwords Case Study

  • Keywords the same for all ads
  • Bids the same (1.00 per click bid)
  • Same landing page, same content
  • Only difference was the domain named used:
  • 3caratdiamonds.com
  • 3carat.diamonds

Results for .DIAMONDS

$.77
35% conversion rate

New TLD Stats – ntldstats.com/tld – All the TLD options (800+)

Check Calzone.org for when new domain endings will come out

.CHURCH
.DENTIST
.PLUMBING
.CLUB
.REALTOR
.PHOTOGRAPHY
.FEEDBACK / .REVIEWS
.LAWYER
.ATTORNEY, and more!

Things to Know

  • Don’t take moving to another domain lightly
  • Problems can be avoided with proper planning
  • Moving to a new gTLD can be done successfully
  • Notify Google you’ve moved to a new domain name thru Google Search Console

Senior VP – Agency Services, Advice Interactive
bhartzer@adviceinteractive.com
214-236-4378

Elisha Fernandez

Elisha Fernandez is a blogger at WhollyART.com, author of "I Love ME! Self-Esteem in 7 Easy Steps," public speaker, and passionate enthusiast in writing, singing, dancing, and using her creativity to help others. You'll most likely find her with a book stuck in her face, playing the piano, on her blue laptop, or hugging people.

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