How to Create a Multi-Channel Content Strategy for the Long Tail Effect presented at #BigD16 by Lissa Duty
Yep, it’s Lissa Duty coming to you live from the 2016 Big Design Conference. This is the fourth year I have been lucky enough to present at Big D (and plan the SEO and Social Marketing track).
If you haven’t attended this conference before you must. I know, you’re thinking, “Why should I attend a UX Conference?” Well… the attendees are awesome and so are the speakers. This conference opens your mind up to thinking about more than just tweets, Facebook and blogging.
And Now to My Presentation
How to Create a Multi-Channel Content Strategy for the Long Tail Effect
It’s normal to have the desire to create something that will go viral online, but the reality is that making virality actually happen is rare.
In this talk I explored the multi-channel approach I employs with extensive content pieces – including infographics, research papers, and e-books – to increase awareness, drive conversions and convert prospects to customers.
Want loyal fans and connected followers? Review this deck and take your content marketing to the next level.
What other multi-channel marketing strategies are you using to get the most buzz for your content pieces?