ROCKS DIGITAL  BLOG

Laura Darkstar

What You Need to Know About SEO from Rocks Digital 2016 – Live Blog

Barry Schwartz, Keynote Speaker at Rocks Digital Marketing ConferenceWhat You Need To Know About SEO

Barry Schwartz kicked off our morning with some insights about SEO.  Barry is the Founder of Search Engine Roundtable and has been covering Search for over 12 years.

On Page SEO = Content, Site arhitechture, HTML

Off Page SEO = Trust, Links, Personalization, Social

 

On Page SEO Factors – Content

Content Quality – The most important thing for your website – Are your pages well-written & have substantial quality content? EXPERT KNOWLEDGE.

Keyword Research – Have you researched the keywords people may use to find your content? The customer isn’t necessarily searching for YOUR business, so, think about what they are searching for.

Content Keywords – Do pages use words and phrases you hope they’ll be found for?

Content Freshness – Are pages fresh and about “hot” topics?

Content Verticals – Do you have image, local, news, video or other vertical content?

Content Answers – Is your content turned into direct answers within the search results

Featured Snippets – Content Answers (Write the Question & Write the Answer)

Knowledge Cards – Content Answers

Live Results – Content Answers

 

Architecture

Crawlability  – Can search engines discover and index your content?

  • Sitemaps – Crawlability
  • Blocked page – Crawlability

Duplicate Content – Does the site manage duplicate content issues well?

  • Canonical & Rel Next/Prev – duplicate content

Https vs http & www vs non www

Mobile Friendly – Does your site work well for mobile devices and make use of AMP and app indexing?

  • Accelerated Mobile pages – Mobile Friendly
  • Firebase App Indexing – Mobile Friendly

Page Speed – Do your pages load quickly?

  • Page Speed tool – Page Speed

Descriptive URLS – Do URLs contain meaningful keywords to page topics?

HTTPS & Security – Does site use HTTPS to provide secure connection for visitors?

HTML

Title Tags –  Clickable & has keywords

HTML Descriptions – Do meta description tags describe what pages are about?

Structured Data – Do pages use structured data to enhance listings?

Headers – H1, H2, etc

 

OFF PAGE

Trust Authority – Do links, share and other factors make a site a trusted authority?

Ranking for Competitive Keywords

Trust Engage – Do visitors spend time reading or bounce away quickly?

Trust History – Has site or its domain been around a long time, operating in the same way?

Trust Identity – Does site use means to verify its identity and that of its authors?

Link Quality – Are links from trusted, quality or respected websites?

Link Text – Do links pointing at pages use words you hope they’ll be found for?

Anchor Text Power – Link text

Link Number – Do many links point at your web pages?

Personalization Country – What countries are searching?

Personalization Locality  – What city or local area is someone located in?

Personalization History – Has someone regularly visited your site?

Personalization Social – Has someone or their friends socially favored the site?

Social Reputation – Do those respected on social networks share your content?

 

PENALTIES AND VIOLATIONS

ON PAGE

Thin Content – Is content thin or shallow & lacking substance?

Cloaking – Do you show search engines different pages than humans?

Tricking bots & humans – Cloaking

Keyword Stuffing – Do you excessively use words you want pages to be found for?

Hidden Content – Do colors or design hide words you want pages to be found for?

 

OFF PAGE

Piracy/DMCA – Has your site been flagged for hosting pirated content?

Top Heavy Ads – Is your content ad heavy? Especially above the fold?

  • AdSense itself promotes top  ad heavy content

Paid Links – Have you purchased links in hopes of better rankings?

Link Spam – Have you created links by spamming blogs?

 

SEO Periodic Table

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Follow Me:
TwitterFacebookLinkedIn

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You