Veleisa Burrell

The Non-Hostile Social Media Takeover: Leveraging Influencers to Grow a Brand

The Non-Hostile Social Media Takeover

While most companies, brands and personalities prefer to keep a tight rein on access to their social media channels, social media takeovers can create awareness and leverage an influencer or celebrity’s reach to increase your own audience.

What is a Social Media Takeover?

A social media takeover is essentially when you or a client allow an influencer to manage their social media account for a period of time (usually only several hours). The social media takeover can coincide with the launch of a service or product, or with an event you want to amplify.

Who Should Host the Takeover?

The host of the social media takeover will depend on your goals for the launch, event, or whatever you are trying to highlight. For an event, perhaps you have a local radio host or online personality use Instagram stories to interview guests about their experience. If you have a new product, a subject matter expert could show off how they use the product in their daily lives through a how-to series of short videos.

How Do I Structure a Takeover?

You can do it one of two ways: record the videos and photos prior to the takeover and upload within the stated takeover timeline, or give access in real-time to the host, then simply change the passwords afterwards to maintain security of the account. Takeovers can be held on Instagram via Instastories or Snapchat, but with Facebook jumping into the ephemeral post world, you can cross-promote on there as well.

What Does Success Look Like with a Social Media Takeover?

You can measure in three metrics: new followers, engagement (likes, comments and direct messages), and website traffic sourced from Instagram or Facebook. Instagram allows you to point viewers to links via Instastories, making directing buyers to the “buy now” button even easier. (Note: this feature is only available for verified accounts.)

Also, be sure to ask your host to promote the social media takeover on their own channels. Engaged followers will come to see their favorite personality engage with your product, lending credibility to your brand – and earning your brand new followers.

Bonus Tip: Consider offering a giveaway prize for those who tune in for the takeover. Not only does it give you another way to capture information, but who doesn’t love a chance to win a product endorsed by their favorite influencer or celebrity?

Have you had a successful social media takeover for a client or your company? Tell us your story in the comments!

Veleisa Burrell

Veleisa Burrell loves a good story, which inspired her career in communication. When she's not reading a Twitter thread or working on a customer relations project, she's teaching fitness classes.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.


    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.


    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.


    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich



    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.

    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You