The Now, The New, The Next in Mobile by Lance Bachmann At Rocks Digital 2016 – Live Blog

Learn What’s Now, New and Next in Mobile

Lance Bachmann is the President and CEO of 1SEO Digital Agency.

By 2020, it is estimated that there will be more people with mobile phones (5.5 billion) than with electricity in their homes (5.3 billion).

  • 90% of time on mobile is spent in apps

Searching is the most common starting point for mobile research

  • 48% start on search engines
  • 33% start on branded websites
  • 26% start on branded apps

How do you reach users? Use the tools of paid advertising, online marketing, integrated campaigns, push notifications.

Expanded Text Ads in Beta Testing:

These new ads are designed to maximize presence on mobile search results. They will be 50% greater, including a prominent headline with more space for products/services.

Promoted Pins:

As users are using their location and performing Google searches, pins will show up on the screen for restaurants, shops, etc. These promoted pins can show demographics, pictures, and more interactive images/videos.


Coming Up Next in Mobile….

  • Personally predictive
  • Wearable Devices
  • Voice Search
  • Smart clothing (text, respond to an email, and use your phone through your clothing)
  • Bio-hacking
  • Modular Devices (you can choose the individual parts of your phone)

Key Takeaways:

  1. Mobile is here to stay
  2. Utilize SEO, PPC, and SOCIAL to promote growth online
  3. Grow with your audience as technology changes
  4. Stay current with technology news to stay ahead of the curve

Elisha Fernandez

Elisha Fernandez is a blogger at, author of "I Love ME! Self-Esteem in 7 Easy Steps," public speaker, and passionate enthusiast in writing, singing, dancing, and using her creativity to help others. You'll most likely find her with a book stuck in her face, playing the piano, on her blue laptop, or hugging people.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.


    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.


    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.


    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich



    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.

    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You