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Laura Darkstar

Opening Keynote – Lance Bachmann presents on Click-n-Mortar

If you want more leads, help guide users through the buying process:

  • Behavior targeting
  • Learn about our demographic
  • Test and analyze

More Conversions = Higher Profits

So, are potential customers able to find you?

You need to have a mobile-first mentality and create a consistent user experience across multiple devices. Your website needs:

  • To be easy to navigate
  • To be responsive with fast page loads
  • AMP Technology
  • To be clear with Calls to Action (CTA)
  • Contact forms with thank-you pages

SEO Is the Art of Being Found Organically

Enhance your brand’s online presence organically:

  • Keyword research
  • Competitor analysis
  • Link building
  • Consistent citations

Ranking Factors

  • On page content
  • Backlinks
  • Mobile first index

Schema Markup

Schema markup is code put on your website to help the search engines return more informative results to end-users.

Schema is used to tell search engines what your content MEANS.

Note: Only 17% of marketers use schema markup!

PPC: Success Is One Click Away

Extend your brand’s overall reach and go after your target demographic. Use these components:

  • Geo-targeting
  • Customer match
  • Search campaigns
  • Display campaigns

Ranking Factors

  • Quality score
  • Ad relevance
  • Landing page experience

Google AdWords Allows You to Measure Everything

  • Click-through rate (CTR)
  • Volume of conversions
  • Search impressions
  • Increased ROI

Google display campaigns reach 80% of global internet users.

Google Local Services Ads

  • Display your company above organic search results
  • It’s all in the details – maps, phone number, address, hours
  • Pay-per-lead
  • Strict criteria must be met to qualify, giving your company a level of prestige and trustworthiness

Remarketing – Your Second Chance

Increases ROI and conversions, based on user touchpoints.

  • Steer repeat traffic toward your site
  • Ideal for competitive markets
  • Great for brand awareness

Reviews

What are people saying about you? For local businesses, reputation is everything!

  • Reviews
  • Testimonials
  • Manage your online presence

Online reviews have been shown to impact purchasing decisions.

Social Media Marketing

Build a strong following and create engagement with key audiences:

  • Facebook, Instagram, YouTube, LinkedIn
  • Share valuable content
  • Boosted or organic
  • Increase conversions

Remember – any kid in his room can post on Facebook, but professionals:

  • Stay up-to-date on industry trends
  • Have access to representatives from social media channels

Content Marketing

Position yourself as an authority in your industry:

  • Increase brand awareness
  • Offer immediate value to your audience
  • Be informative and visually appealing
  • Leverage across social media platforms

Email Marketing

  • Catchy, concise subject lines
  • Mobile-responsive design
  • Appealing copy
  • Call to action (CTA)
  • Build trust and awareness
  • A/B testing
  • List segmentation

Key Takeaways

  • Promote your brand
  • Increase your ROI
  • Generate conversions
  • Own your backyard!

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

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