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Laura Darkstar

Opening Keynote – Lance Bachmann presents on Click-n-Mortar

If you want more leads, help guide users through the buying process:

  • Behavior targeting
  • Learn about our demographic
  • Test and analyze

More Conversions = Higher Profits

So, are potential customers able to find you?

You need to have a mobile-first mentality and create a consistent user experience across multiple devices. Your website needs:

  • To be easy to navigate
  • To be responsive with fast page loads
  • AMP Technology
  • To be clear with Calls to Action (CTA)
  • Contact forms with thank-you pages

SEO Is the Art of Being Found Organically

Enhance your brand’s online presence organically:

  • Keyword research
  • Competitor analysis
  • Link building
  • Consistent citations

Ranking Factors

  • On page content
  • Backlinks
  • Mobile first index

Schema Markup

Schema markup is code put on your website to help the search engines return more informative results to end-users.

Schema is used to tell search engines what your content MEANS.

Note: Only 17% of marketers use schema markup!

PPC: Success Is One Click Away

Extend your brand’s overall reach and go after your target demographic. Use these components:

  • Geo-targeting
  • Customer match
  • Search campaigns
  • Display campaigns

Ranking Factors

  • Quality score
  • Ad relevance
  • Landing page experience

Google AdWords Allows You to Measure Everything

  • Click-through rate (CTR)
  • Volume of conversions
  • Search impressions
  • Increased ROI

Google display campaigns reach 80% of global internet users.

Google Local Services Ads

  • Display your company above organic search results
  • It’s all in the details – maps, phone number, address, hours
  • Pay-per-lead
  • Strict criteria must be met to qualify, giving your company a level of prestige and trustworthiness

Remarketing – Your Second Chance

Increases ROI and conversions, based on user touchpoints.

  • Steer repeat traffic toward your site
  • Ideal for competitive markets
  • Great for brand awareness

Reviews

What are people saying about you? For local businesses, reputation is everything!

  • Reviews
  • Testimonials
  • Manage your online presence

Online reviews have been shown to impact purchasing decisions.

Social Media Marketing

Build a strong following and create engagement with key audiences:

  • Facebook, Instagram, YouTube, LinkedIn
  • Share valuable content
  • Boosted or organic
  • Increase conversions

Remember – any kid in his room can post on Facebook, but professionals:

  • Stay up-to-date on industry trends
  • Have access to representatives from social media channels

Content Marketing

Position yourself as an authority in your industry:

  • Increase brand awareness
  • Offer immediate value to your audience
  • Be informative and visually appealing
  • Leverage across social media platforms

Email Marketing

  • Catchy, concise subject lines
  • Mobile-responsive design
  • Appealing copy
  • Call to action (CTA)
  • Build trust and awareness
  • A/B testing
  • List segmentation

Key Takeaways

  • Promote your brand
  • Increase your ROI
  • Generate conversions
  • Own your backyard!

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

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    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
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