ROCKS DIGITAL  BLOG

Bernadette Coleman

Why Optimizing for Facebook Search is Now Even More Important

Facebook SearchThe always evolving world of both search and social media has a new development. Facebook has improved the way we can search on their site. So, what does this change mean to you and your business? Let’s take a look and find out.

What Facebook is Saying About the New Facebook Search

According to a blog post on Facebook’s newsroom page, search will become much easier and more useful to users looking to get the full scoop on a popular topic. These searches will include posts marked public as well as those from your personal friends and followers. The main improvements to search are:

  • “Better Search Function”
  • “Search results with public posts and posts from friends”
  • “Find public conversations with search”

What You Need To Know About Facebook Search

1. How the Improvements to Facebook Search Affect Your Business

More people will be searching topics and information on Facebook than ever before and your business’s marketing and branding strategy needs to adjust to make sure you appear in those searches.

2. Avoid Targeting a Specific Audience on Your Facebook Posts

While targeting was an effective marketing strategy in the past, Facebook’s search changes mean that these posts will not show up in searches from users outside your friends or page’s followers. It is now important that you mark your posts as public so they can be found when people look for that topic. An important note is that you can go back and change the audience of past posts to public if you choose.

3. Keywords Are More Important Than Ever

Keywords have always been an important part of your posts in the past, but now they are a necessity. You need to know what words people will be using to search for specific information on Facebook and integrate those words into your updates.

4. Think Local When You Think Facebook Search

If your business has a brick-n-mortar location, using those local keywords can attract local consumers to your business page and storefront. Include words that relate to your location.

  • City name (Dallas)
  • Popular neighborhood names (Bronx, Eastside, etc.)
  • Nearby communities or major cities

Facebook just increased the value of using their platform for businesses and, as more consumers turn to their platform as the preferred search method, it will become even more relevant.

Are you ready? If you haven’t already been keyword optimizing your page posts, start now and you’ll be ahead of the competition.

Bernadette Coleman

Bernadette Coleman is a SEO, Local Search, Engaging Content Enthusiast & CEO of Advice Interactive Group, an Inc500 Digital Agency.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You