The always evolving world of both search and social media has a new development. Facebook has improved the way we can search on their site. So, what does this change mean to you and your business? Let’s take a look and find out.
What Facebook is Saying About the New Facebook Search
According to a blog post on Facebook’s newsroom page, search will become much easier and more useful to users looking to get the full scoop on a popular topic. These searches will include posts marked public as well as those from your personal friends and followers. The main improvements to search are:
- “Better Search Function”
- “Search results with public posts and posts from friends”
- “Find public conversations with search”
What You Need To Know About Facebook Search
1. How the Improvements to Facebook Search Affect Your Business
More people will be searching topics and information on Facebook than ever before and your business’s marketing and branding strategy needs to adjust to make sure you appear in those searches.
2. Avoid Targeting a Specific Audience on Your Facebook Posts
While targeting was an effective marketing strategy in the past, Facebook’s search changes mean that these posts will not show up in searches from users outside your friends or page’s followers. It is now important that you mark your posts as public so they can be found when people look for that topic. An important note is that you can go back and change the audience of past posts to public if you choose.
3. Keywords Are More Important Than Ever
Keywords have always been an important part of your posts in the past, but now they are a necessity. You need to know what words people will be using to search for specific information on Facebook and integrate those words into your updates.
4. Think Local When You Think Facebook Search
If your business has a brick-n-mortar location, using those local keywords can attract local consumers to your business page and storefront. Include words that relate to your location.
- City name (Dallas)
- Popular neighborhood names (Bronx, Eastside, etc.)
- Nearby communities or major cities
Facebook just increased the value of using their platform for businesses and, as more consumers turn to their platform as the preferred search method, it will become even more relevant.
Are you ready? If you haven’t already been keyword optimizing your page posts, start now and you’ll be ahead of the competition.