ROCKS DIGITAL  BLOG

Picture of Debra Jason

How To Tips for Writing & Optimizing Your LinkedIn Profile

Optimizing your Linkedin profile
Image Credit – JuliusKielaitis/Shutterstock.com

Creating your professional LinkedIn profile is more than just posting your resume. Similar to your website, when you’re writing content, it’s important to utilize keyword phrases in your profile. After all, when prospects are searching for someone like you—which they do on LinkedIn—you want to show up high on their results list.

For instance, a couple of the phrases I have used in my headline are “copywriting services” or “direct response copywriter.” So I have these keywords placed throughout in at least six strategic locations of my profile.

Six Strategic Places to Include Your Keywords Within Your LinkedIn Profile

1. Your professional “headline

This appears right below your name on your profile. Be concise. Use descriptive phrases you think someone might search to find a professional like you. Unless you work for a big-name brand, it’s not likely someone will be searching for “President of the ABC Company.” Consider using a tag line as well, one that incorporates a keyword phrase. LinkedIn gives you up to 120 characters here.

2. Current work experience

Include the keyword phrase(s) in the title and in the description of the work you do.

3. Past work experience

Weave the keyword phrase(s) in where you can, only if it’s appropriate. (This is not about stuffing your keywords everywhere. It needs to make sense.)

4. Skills and endorsements

List the key areas that you specialize in—areas of expertise that you want others to endorse you for. If you find people are endorsing you for skills you don’t want to be recognized for, you can edit and delete those from your profile. LinkedIn shows the top ten skills that you’re receiving endorsements for on your profile.

When I receive an endorsement for a skill I’d rather not be known for, I follow up with the colleague who was kind enough to endorse me. I don’t say “I don’t want to be endorsed for that.” Instead, I thank the person for the endorsement and let him or her know which skills I’d welcome endorsements for. And I ask which skills he or she would like to be endorsed for. Reciprocity goes a long way.

5. Websites

Under your “Contact Info” tab, you can list up to three website links. Many people just insert one thinking, “I have one website.” However, if that’s the case, why not take advantage of this opportunity to lead people to several pages of your website? And while you’re listing websites, you may use keyword phrases to describe each link.

Take a look at what you have under “Contact Info” now. Perhaps it says “Personal website,” “Blog,” or “Company website.” Instead, if you were a REALTOR® in Boulder, Colorado, it could say “Boulder Real Estate” or “Boulder County REALTOR.” You could then take the person to another page on your site with a keyword phrase such as “Search Boulder real estate.” See where I’m heading with this?

Remember, you may submit up to three website links. So if you don’t have three websites, simply use this opportunity to direct folks to other pages of the one website you do have. In my profile, viewers have the option to go to the home page of my copywriting site (“Freelance copywriting services” is the keyword phrase), my portfolio page (“Copywriting portfolio samples”) or my speaker page (“Marketing seminars”).

Do the same on your LinkedIn profile. Optimize your website options for keyword phrases while giving visitors the option to learn more about you on various pages of your site.

Read four simple steps to make this change to the website links if you need more help.

6. Summary

This is the most important section of your profile because it reveals a personal side of yourself and communicates who you are. It also conveys what you’re passionate about and how you can help others.

Avoid having really long paragraphs here. Don’t make readers dig deep to read your information. Shorter paragraphs make the content more inviting to the readers’ eyes. And consider using sub-headings (which can also be keyword enhanced).

LinkedIn allows you to use up to 2,000 characters here so take advantage of the opportunity to express yourself. Write your summary in first person, and give readers some insight about your personality and your desire to be of service to them.

Whether you’re already a LinkedIn member or thinking about it, take advantage of these six strategies when you’re writing your profile. They’ll help you harness the power of the world’s largest professional networking site. It’s a place to access valuable information, become part of a conversation and connect with other professionals.

Excerpted from my book Millionaire Marketing on a Shoestring Budget™: How to Attract a Steady Stream of Happy Clients, Make More Money and Live Your Dreams.

Save

Debra Jason

Debra Jason is author of "Millionaire Marketing on a Shoestring Budget™". She teaches "Marketing with heart. Inspiring you to communicate your passion so it has a powerful impact." She loves speaking, connecting, dancing, yoga & MEMORIES OF beach walks with her dog.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Best blog post length.

    What Is the Magic Blog Post Length?

    For anyone involved in professional content writing services, the question of how long a blog post should be is a familiar one. Debate has raged

    SEO for service area businesses.

    How to Do SEO for Service Area Businesses

    If you operate a service area business (SAB), you’ve likely encountered challenges with local SEO. Unlike typical brick-and-mortar businesses, SABs often struggle to find comprehensive

    Local SEO for businesses.

    Why Is Local SEO Important to a Business

    With an ever-increasing number of marketing channels available to businesses, it’s easy to underestimate the power of local SEO. As a leading provider of local

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now