ROCKS DIGITAL  BLOG

Bernadette Coleman

4 Quick-n-Easy Ways to Outrank Your Competition in Google Search Results

4 quick and easy ways to outrank your competition in Google search resultsAchieving the best possible ranking in Google search results and other search engines isn’t easy. It’s something you have to work at, quite literally, every day.

The thing is, Google is always changing their algorithm and, what worked for you yesterday might not work today. You must being willing to constantly work at your ranking and consistently work on your SEO strategy.

Ready to Dominate Google Search Results? Let’s Get Started

1. Setup and Use Google Analytics

If you haven’t already done so, add the Google Analytics code onto your website. This will track information related to your website including page views, click through and daily site traffic. Other information you can see in Google Analytics includes organic site traffic, referral traffic from other websites, browsing information, which includes desktop vs mobile site traffic, user trends and geographic and demographic data on your website visitors.

Once you have the Google Analytics code set up on your website, check your stats at least once weekly and more if possible. This way you can immediately see the effects of any changes you’ve implemented, plus notice any downward trends in site visits. You’ll want to identify and take care of issues right away before they cause long-term damage, which will cost you profits and popularity.

2. Drop a Few Links

Setup a time each day, if possible, to go out on the web and find a resource you can link back to your website. Whether you’re submitting your business to a directory website, offering a helpful link after reading a third party blog post, publishing on social media or anything in between, getting high quality link backs will increase your ranking in search engines, which also helps to increase your domain authority. Anything positive you do to build up your online reputation and credibility on the web is going to pay off in search results. Even if all you can manage is one link back a week, something is always better than nothing.

3. Do Your Homework

You can’t stay on top of the search engine rankings if you don’t know what’s going on with the search engines. With this in mind, take a few minutes each day to keep yourself informed. Visit major social media news sites, blogs and follow the influencers. Be sure to scroll through the headlines to see if there’s anything pertinent you need to catch up on. Some of the best websites to visit for SEO related news include:

4. Check Out Your Competitors

Finally, you can’t stay ahead of the competition if you don’t know what they’re doing. Keep a list of a few of your main competitors and check things like their website, blog, reviews and social media on a regular basis. Make sure you are doing equally as much in your online activities as your competition and, if you notice things they are doing wrong, make sure you are not making those same mistakes.

These are four easy steps you can do daily or weekly that will help you to continue outrank your competitors. Are you ready? Get started today.

So, those are some of my tips, but what are some other things you do daily to stay ahead?

Bernadette Coleman

Bernadette Coleman is a SEO, Local Search, Engaging Content Enthusiast & CEO of Advice Interactive Group, an Inc500 Digital Agency.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You