Patty Farmer is a highly sought after marketing and business growth strategist, international speaker, trainer, radio host and author. She has created a network of 100,000+ connections while teaching entrepreneurs, speakers and authors how to effectively network, build a large and responsive email list, fill their marketing funnel and create key techniques to grow their businesses using a non-competitive and dynamic collaboration strategy. Patty was awarded as the 2014 “International Collaborator of the Year” and the 2013 “Life-Changer of the Year” and she is known internationally as “The Networking CEO”.
Rocks Talks Title
Social Selling: 5 Steps to Putting the Social Back in Sales
Social selling, by definition, is the process of developing relationships as part of the sales process. In today’s business environment this often takes place via social networking but can actually take place both online or offline.
Studies have proven that 60% of a buying decision is made before a salesperson is even in the conversation.
In this presentation you will learn how to position yourself as a thought leader and industry expert, and how to identify who the real decision makers are, what is important to them, and what they actually need in order to influence their purchasing decisions before your competition does.