Some people may laugh off Pinterest as just some forum where women share recipes and motivational quotes or maybe create wish lists that are unachievable. However, this could not be further from the truth. Using Pinterest for business marketing is not only smart but highly profitable, too.
It is true that the majority of Pinterest users—four out of five in fact—are women. In addition, women are responsible for three-fourths of buying decisions in U.S. homes. Furthermore, research shows that Pinterest reaches more active buyers and is responsible for more sales from social media than any other platform.
There are three main types of pins that can be used when pinning images or other content—product pins, article pins and place pins. Boards are a collection of pins, organized for easy searching and browsing. You can create them by people, projects, products, tips and more. You can even use one pin in multiple boards.
A product pin is akin to a sales pitch. It focuses on a single product or service and should always include a link to the page on your site where shoppers can add products to a cart.
An article pin is like a teaser to a longer article. It should provide enough information to get people to click on it and be taken to a page with more information. This page should also have a means of tracking visitors and provide a place that they can request more information.
A place pin allows you to showcase a project and specify its location. Depending on the nature of your work, you can identify a city, neighborhood or even a specific address. When clicked, a page with a conversion option should be reached.
If your business relies on sales to stay afloat and you have a high percentage of female customers, you should consider using Pinterest for business growth marketing. Every pin can be individually searched, elevating your SEO and eliminating the concern of “old news” that happens on other social sites. Content remains ever present and viable, allowing you to get more bang for your buck.
Comment below the link to your Pinterest account. Let’s all follow each other.