ROCKS DIGITAL  BLOG

Picture of Bernadette Coleman

What Your PPC Campaign Might Be Missing

Pay Per Click Campaign
Image Credit – McLittle Stock/Shutterstock.com

Pay-Per-Click (PPC) advertising is an important part of your digital marketing plan and has really come a long way in recent years.

3 Things Every PPC Campaign Needs

In order to make sure your PPC campaign is as good as it possibly can be, you need to make sure that you’re monitoring the campaign for effectiveness and that your campaign isn’t missing anything important. Below is a list of 3 things this is often overlooked.

1. Conversion Tracking

First things first, you need to be tracking the number of “conversions” you get. “Conversion,” in case you aren’t aware, is just a fancy way of saying that you get a person to do one or more of the things you intended for them to do as a result of your PPC campaign.

So, something as simple as clicking on an email that you send is considered a conversion. When it comes to a PPC campaign, having someone click on your ad, download your eBook, or sign up for your newsletter are all common conversions.

If you’re not tracking the number of conversions you’re getting, then you have no way of knowing whether your PPC campaign is successful or not, meaning you are just blindly paying money and hoping your efforts are paying off.

There are a number of conversion tracking tools available; you just have to find one that works for you. Most just use Google Analytics and/or Google Tag Manager.

2. Negative Keywords

Another important thing you should be doing is specifying negative keywords in your PPC campaign. Negative keywords are keywords that you do not want to lead people to your site.

If you sell upscale clothing, for example, it just makes sense for the search engines to think terms like “jeans” and “shorts” are related to your site. However, if you only sell high quality, expensive clothing, i.e. no jeans, it’s not helpful for those keywords to lead to your site. If they do, it still counts as a click and wasted money for you.

You can stop these types of problems by specifying negative keywords when you set up your PPC campaign.

BTW … you should update your negative keywords from time to time for your ad campaigns. Here is a negative keyword tool (Thanks WordStream) to get you started.

3. Attention Grabbing Images

People are much more visual than they use to be. In fact, ads and content that feature at least one attention grabbing image are much more likely to get clicked on than ads and content that don’t.

The images you choose should be relevant to what the ad is about and not just a generic image. Taking photos of your business, the products or maybe even your services in action would make great images to include in your PPC campaign. Don’t forget that people are scanning through ads, so make sure your image contains colors which tend to catch the eye.

You should be sure to choose a compelling image that encompasses your brand and gets people interested in clicking on your ad to find out more about your business. If you do this, your PPC campaign will likely be a lot more successful.

When you make sure to include these simple steps as a part of your PPC campaign it will save you money and bring your target audience to your site. Both of which is what makes for a successful campaign for your business and your customer.

What have you done in your PPC campaigns that has helped them be successful? Please share with us below!

Bernadette Coleman

Bernadette Coleman is a SEO, Local Search, Engaging Content Enthusiast & CEO of Advice Interactive Group, an Inc500 Digital Agency.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    PPC & Paid Search

    PPC & Paid Search

    Need more customers? We create paid campaigns to reach your target audience and increase sales.

    Tracking & Optimization

    You need a solid foundation for success online, and our tracking & optimization services get it done.

    Graphic Design Services

    Graphic Design Services

    From logo design to your business card, brochures – and everything in-between for print & web – we can help!

    Here’s What Our Client's Have to Say

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich

    Rocks Digital Is the Best Choice

    ★★★★★
    As a long-term client, when it was time to change the primary focus of my real estate business, and my website, I knew Rocks Digital was the way to go. They took my existing website, gave it a complete new look, and still managed to keep my existing content.
    - David Dorum

    Brought My Ideas to Fruition

    ★★★★★
    Rocks Digital came highly recommended. Once I started working with them I knew why. They took my ideas for a beautiful website and brought them to the screen. From the design phase to content creation, each component was thoughtfully considered and addressed.
    - Clay Adams

    Conversions Are on the Rise

    ★★★★★
    Rocks Digital manages two of my websites. They produce our blogs, our service pages and manage our paid search campaigns. Conversions are up and new patients are coming in the door. I highly recommend their digital marketing services.
    - Dr. Thomas Chacko

    Agency Services Are Top Notch

    ★★★★★
    We shifted to Rocks Digital agency services earlier in the year. We are so glad we did. Our website sessions are up, page views are up, and bounce rate is down. Now we can easily see how many form fills we have had at any given time through their real-time reporting.
    - Kristin Schafer

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    Name
    Email
    Review Title
    Rating
    Review Content

    LATEST BLOG POSTS

    Traditional search engine optimization.

    What Is Traditional SEO?

    Traditional search engine optimization services have been key to digital marketing success for over two decades. More recently, alternative approaches – ranging from AI Overviews

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You
    Get a Free Local Visibility Report Now