Rock Talks are delightful, quick talks that provide some great nuggets of wisdom in a fast-paced format. Since the talks were quick, I’m going to try and make my blog about them equally pithy!
The charming Elayna Fernandez was our first Rock Talker and she had a fairy-tale for us… or at least some ideas on how we can all live our “fairy-tale” life. (Life IS A Fairy Tale© – 5 Principles To LIVE Your Magic Life)
You need to be prepared, have faith, believe in your vision, be diligent and have discipline. Those things plus positive thinking and a positive attitude will put you on the path to your very own fairy-tale life!
Now that we were all rocking our tiaras, Eve Mayer took the stage and talked about hyper-transparency and social care.
Millennials (well, actually, it’s NOT just millennials – it applies to other demographics, as well)
If you can say to your clients ‘We are going to screw up, we’re not going to lie to you, we’re not going to hide it, we’re going to tell you and we’re going to fix it’ and really MEAN it, you’re on the right path. This is Eve’s company philosophy, should it be your company’s philosophy as well?
We stepped next into Social Selling with Patty Farmer who shared a killer quote right off the bat:
“The modern consumer is digitally driven, socially connected and mobile empowered” – Jill Rowley
Social Selling is about building relationships as part of the sales process – If relationships are the currency in today’s business environment, how fat is your wallet? Remember, the key is to SERVE not Sell.
The only difference between a contact and a contract is the “R” and the “R” is RELATIONSHIP!
By this point, I have to admit that my brain was pretty crammed full of things to think about, but along came Mark Traphagen to share
On site/Page Optimization
And the Rock Talks wrapped up with Lance Bachmann talking about The NOW, The NEW, The NEXT in Mobile.
90% of the time on Mobile is spent on apps
Search – 48% start on search engine, 33% start on branded website, 26% starts in the branded app. So if you are only focused on optimizing for Google, you’re only appealing to half of consumer queries.
Where is Mobile Headed Now?
But what happens after that?
Rock Talks are a lot like hitting “sample day” at your favorite store. You get a lot of little tidbits and find yourself stuffed (in this case with new things to think about, consider and implement).