Rocks Digital Marketing Conference 2017 Highlights
The Rocks Digital 6th annual Local Search Day and Social Media Day celebration was one ROCKING time!
We ROCKED Local Search Day and Social Media Day
We had tons of fun and learned about all things digital marketing-related during the 2-day event. The party… oops, we mean the conference… attracted 250+ attendees ranging from SMBs, entrepreneurs and marketers to enterprise level organizations and digital marketing agencies.
Speakers traveled literally from around the globe to attend and present at Rocks Digital 2017, with one keynote speaker traveling all the way from the Netherlands, and a break-out speaker flying in from Pakistan. While Rocks Digital is homegrown, it is a national conference that occurs each and every year to celebrate Local Search Day and Social Media Day!
With 31 speakers and 27 presentations, attendees learned from the best of the best! Every presentation carried the common theme of focusing in on Local, Social and Mobile in our changing world.
The Amazing 2017 Rocks Digital Speakers
Karen Liz Albert | Lance Bachmann | Dave Carberry | John Carroll | Bernadette Coleman | Lissa Duty | Damon Gochneaur | Danielle Hanson | Bill Hartzer | Moosa Hemani | Byron Ingraham | Beth Kahlich | Katy Katz | Dean Lindsay | Chris Marentis | Casey Markee | Brad McCormick | Hillit Meidar-Alfi | Robin Moss | John Nosal | J Schuh | Erik Solan | Greg Sterling | Mike Stewart | Michelle Stinson Ross | Lex ten Veen | Dan Thies | Dan Tyre | DeAndre Upshaw | Jeff Whitfield | Joe Youngblood
(Quick note: We had 32 speakers planned but one had an emergency and couldn’t present. 31 out of 32 showed and ROCKED it. Those are some excellent percentages, my friend!)
Here’s a wrap-up for you on all the goings-on. Save the date now and plan ahead to attend next year.
- Meet the amazing expert speakers
- Read the live blogs with highlights from some of the presentations
- Tour the photos of the ROCKING fun we had
Let’s take a look at what we covered at the 2017 Rocks Digital Marketing Conference.
June 29th – Main Conference Day and Local Search Day Celebration
We had four amazing keynotes this year from Yelp, Navads, Local Search Association, and HubSpot. These search experts shared their extensive knowledge with attendees and gave insights into the future of search.
- John Carroll on Everything You Need to Know About Yelp and then Some
- Greg Sterling on the Big Trends Shaping the Future of Local Search
- The Inbound Revolution is Here and Dan Tyre Shares How to Win
- Digital Mapping in 2017 and Beyond According to Lex ten Veen
One of the attendee favorites, Rocks Talks, returned again this year with TEDx style presentations that taught, inspired, and motivated all of us to Rock our digital marketing! We learned how to make Big Phat Progress and leverage geo-targeting, as well as to see the evolution of digital marketing with a bit of encouragement to believe in ourselves!
- Dave Carberry on Mobile Geo-Targeting
- Damon Gochneaur Discusses the ‘Near Me’ Evolution of Search
- Are You Making Big Phat Progress? Find Out from Dean Lindsay
After a picnic-style lunch filled with sandwiches, pasta, chips and networking, attendees returned to find the venue reset into a break-out session setup. For the next two hours attendees selected from 12 break-out sessions to attend and learn from the national and local experts on the topics of Local, Social and Mobile.
The Local Search and SEO track followed the evolution of SEO and where it’s headed, link building, and we even learned about the Zombie Search apocalypse! Lance Bachmann, Moosa Hemani and Michelle Stinson Ross brought their A-game to this track. While we weren’t lucky enough to get a live blog from each session on this track, read the ones we did capture now.
- Moosa Hemani Shares Conversion-Centric Link Building Strategies
- Michelle Stinson Ross Gets Us Ready for the Rise of the SEO Undead
The Social Media track topics were Rocking at the Rocks Digital Marketing Conference! Social experts shared on the power of social connection, using video for engagement, and discovering the platform where your target audience can be found. We also learned the best way to slay our social media goals! Karen Liz Albert, Katy Katz and DeAndre Upshaw took attendees on a special social journey. Here’s the live blogs we captured.
- Katy Katz Educates on Social Media Metrics: Slay More Goals than Arya Stark
- Visual Storytelling Through Video with DeAndre Upshaw
Our Mobile and Web track experts shared their knowledge with us on a variety of topics. A main focus of these sessions was the importance of keeping your eyes off the search engines – and on the consumer. And to keep things interesting, we went a little sci-fi in our digital marketing. Casey Markee, Robin Moss and Jeff Whitfield took this track’s attendees on a journey to better local, web and mobile marketing. We were only able to catch one live blog on this track. Read it now.
After the break-out sessions ended we went into a 30-minute networking break. This gave attendees the chance to grab a quick snack, meet with sponsors, and get some one-on-one time with the speakers and other attendees. Was new business done at this conference? We can answer with a resounding yes!
Behind the scenes, the conference team flipped the venue back to full space for the Local Search Day Expert Panel and the two final keynotes. From SMBs to brands and multi-location enterprise, the goal is to extend local reach. Our panelists examined and discussed mobile, search, and location data using real-world examples to help attendees strengthen that digital footprint!
Advice Local CEO Bernadette Coleman moderated the session. Panelists included Danielle Hanson of Thinknear by Telenav, Chris Marentis of Surefire Local, Hillit Meidar-Alfi of Spatially, Inc., and Brad McCormick of Moroch Partners. Check out the live blog now.
We rounded out the first day with a Social Media Day celebration like no other as conference favorite Sir Earl Toon, Mister Celebration himself, joined us and we ROCKED the night away!
Day One definitely ended with excitement and inspiration!
June 30th – The ROCKING Rocks Digital Workshops to Celebrate Social Media Day
The 2nd day of the 2017 Rocks Digital Marketing Conference was a day of workshops, giving attendees a chance to do hands-on work on the areas where they need help, new ideas, or a boost in their digital marketing efforts. These workshops were divided into three focus areas: Paid Media, SEO, and Digital.
Most businesses and brands use some sort of paid advertising in their digital marketing strategy, and if they don’t, they should. The Paid Media workshops were all about how to make the most of advertising dollars. The topics included PPC, Facebook Ads on a budget, and the selling power of content marketing.
- Erik Solan on Crafting a Digital Conversation for Content Amplification
- Dan Thies on Essential PPC Strategies for 2017
- Joe Youngblood Explains How to Dominate Facebook Ads for Less Than $100 a Month
SEO can seem mysterious and even frustrating, and these SEO workshops helped to demystify the subject. We learned about on-page and off-page SEO, how to understand Google Analytics, and what SEO really is.
- Bill Hartzer Shares on On-Page and Off-Page SEO
- Demystifying Google Analytics with Beth Kahlich, SEO Trainer
- John Nosal Educates on Completing a Digital Marketing Audit
Question: How do you feed search and social what they want? Well, this year’s digital workshops shared exactly how to do that. Attendees learned how to tell the story of their business by J Schuh and share it online from Lissa Duty. Followed by getting their burning digital marketing questions answered by a panel of experts, Byron Ingraham, John Nosal and Mike Stewart.
We don’t have any live blogs to share from this track – make sure and attend next year! (Maybe we’ll do a replay for you.)
OK – once we had closed out this ROCKING 2-day digital marketing conference our heads were full of exciting new info, and you can bet everyone was fired up to start implementing all they had learned.
None of this would happen each year without awesome attendees, supporters, and our ROCKING sponsors!
Meet Our ROCKING Rocks Digital Sponsors!
Yes indeed, a Rocks Digital sponsorship includes exposure year-round. Consider sponsoring us for 2018 and get promoted through next year. Learn more now!
Just like with Mardi Gras, when the party’s over, next year is already on the burner – and YES, planning for the 2018 Rocks Digital Marketing Conference is underway. Subscribe to our blog to make sure you get in on all the information, fun and networking next year!
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Remember to save the dates for next year on your calendar TODAY, because we’ll definitely be having another ROCKING time!