When it comes to paid media, knowing when, where and how to spend advertising dollars can be stressful. With so many avenues available that cost from a little to a lot, implementing an approach that gets a conversion is necessary! Whether it’s PPC or CPM, you can learn how to create ads that convert at the 2017 Rocks Digital Marketing Conference on June 29 & June 30.
From discovering the best PPC strategies for Google, Bing and Facebook to the ins and outs of content amplification, we have you covered with these three paid media workshops. Want to skip this post and read about all the workshops? Here’s the link.
Content Selling Power
All successful media strategies, paid and organic, start with a piece of content worth amplifying. This comes in many forms, from a landing page to an eBook, all the way down to that blog post that really kicks butt. Erik Solan is a content amplification machine. He will teach you how to ignite the selling power of content, identify gaps in the current strategy, and then move into the creation and implementation of a sound content amplification strategy. This workshop is packed with tips and tricks! Be ready to also explore press releases, paid & organic social, lead nurturing, and touch on influencer marketing. Meet Erik.
PPC – Getting Your Click’s Worth
You are running paid search ads to get conversions, right? – not just to deplete your advertising dollars. Instead of creating profit for Google, how about you create profitable PPC ads for your clients? Dan Thies has been doing and teaching paid search since before it was cool. This 90-minute workshop is divided into three sections, so you’ll move effectively from keyword strategy and budgeting to targeting locally for both local and non-local businesses – and for those retailers, how to make shopping campaigns create sales. Attend this workshop and get up to speed quickly. Bring pen and paper. You’ll definitely have some work to do. Meet Dan.
Facebook Advertising on a $100 Budget
Does dominating Facebook for $100 a month sound too good to be true? It’s not. Creating a paid social campaign that converts consumers into brand advocates and clients all starts with capturing and captivating. In this workshop, Joe Youngblood will share examples and the methods he uses to put his clients in the Facebook newsfeed of their target audience over and over again. You’ll also find out how to be sure you adhere to all Facebook best practices and get the most ROI out of a Facebook audience. Meet Joe.
Have you registered for Rocks Digital 2017? What’s holding you back? Time, money, boss’s approval? Clear your schedule and use the promo code LOCALROCKS and save $75 off your ticket today!
Not sure what else Rocks Digital has going on? Here’s an overview of the 2017 conference agenda.