Those Dreaded Sales Meetings: Why They Matter

Sales MeetingsMany consider sales meetings to be a necessary evil or a box to check off each week from their “to-do” list.  The truth is, there are many reasons why sales meetings are valuable.  They can serve as a way to share information, and allow you to inform us of something that is important to you.  Sales teams share information and gain support staff participation through sales meetings.

Reasons for Sales Meetings

The primary purposes of sales meetings include:

Recognize Accomplishments

Recognizing individuals for their accomplishments during meetings can help others see what they can achieve. Sharing accomplishments is an effective way to share with others the tools that you have used to reach those accomplishments.  It also allows them to see the path you took, and how they can shorten their road to success.


Sales meetings are a great way to brainstorm the upcoming week’s activities and goals. Discussion topics include what are the sales numbers you would like to reach this week, what resources do you need to make it happen, who do you need to help reach that goal, and when will you reach the sales goal?  Brainstorming is a great way to share information that can help everyone have a successful week.

Learning and Training

Sales meetings are a great way to share what the market is doing and any changes in the market that everyone needs to be aware of. It’s also a good forum for new products that may be available and updates to existing products. Finally, meetings are for providing training or retraining on skills and services that can help your sales team become more effective.


A sales meeting is a great time to share anything that may be happening at the company that everyone should be aware of. This can include the state of the business, or it may include something fun and exciting like upcoming birthdays, weddings, or the pending birth of a child.  Even though not all of you work in the same office, sales meetings allow for the creation of a team atmosphere and culture.  They are also a great way for the members of your staff to get to know one another as people, not simply as someone who manages a specific territory or is in charge of accounts.

Sales meetings can be very beneficial, not only for the business, but for the members of the company as well.  They allow ideas, opinions, and even complaints to be heard and recognized.  If you are like many people who dread sales meetings, what if you start seeing them as a tool that you can use to improve your skills and sales?

What meeting purpose do you find most helpful?

Debbie Mrazek

Debbie Mrazek, author of the Field Guide to Sales, is a sales coach who delivers a sales prescription that really works. She teaches individuals how to transform their talents into s-a-l-e-s.

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Debbie Mrazek