Debbie Mrazek

Keeping Your Sales Strategy on Target

Sales Strategy Target 2
Image Credit – Vitalii Vodolazskyi/

A great salesperson is similar to a great archer – they understand the importance of having their quivers full and staying focused on their target. In order to be a great salesperson and implement your sales strategy, you must always be prepared and have the tools you need to get the job at hand done easily. Below are some great tips on how you can increase your focus and hit the sales target every time.

How to Keep Your Sales Strategy Moving in the Right Direction

Base Your Sales Strategy on Client Needs

While you may be proficient at many things or offer many different types of products, it is important to remain focused on the needs of your client. If you lose focus on what their primary needs are and try to sell them products or services they may not need, you may end up losing that client. One of the keys to keeping your client happy and building a long sales relationship is focus.

To Boost Efficiency, Avoid Multitasking

Many of us believe that we are capable of successfully multitasking, but the truth is, we’re lying to ourselves. When you try to accomplish more than your primary goal, you may end up losing sight of your true target. For the best results, and a happy client, focus on only one task at a time. In the long run, you will end up with far better results than if you tried to accomplish multiple tasks.

Be Proficient and Keep Learning

All successful salespeople understand the importance of being proficient. The more knowledgeable you are about what you are selling, the easier it will be for you to convince your clients of the importance of the product or service you are selling. When you are viewed as an expert on the topic, clients, and potential clients will take what you have to say more seriously. This is by far one of the best ways you can gain the trust of your clients.

Learn from Mistakes to Strengthen Sales Strategy

No matter how experienced you are, it is important that you accept the fact that mistakes will sometimes happen. You will not always hit a bullseye with your first shot. The world of sales centers around trial and error. However, once you figure out what you did wrong, you will never make the same mistake twice.

Ask for Help When Necessary

Just as any experienced salesperson or archer knows, sometimes you may need to accept help. Whether it is from a business coach or a superior in your field, don’t be afraid to ask for help when you need it. It may seem intimidating, but when you ask for help, most often you improve more quickly and have a better understanding of what isn’t working. Get help, fine-tune your sales strategy and move on!

As with anything, the more you hone your skills, the better you will become. Whether you are just getting started, or have been in the field for some time, there are always things to improve – so you can be the BEST!

How do you stay focused on your sales targets? Share your tips with us!

Debbie Mrazek

Debbie Mrazek, author of the Field Guide to Sales, is a sales coach who delivers a sales prescription that really works. She teaches individuals how to transform their talents into s-a-l-e-s.

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