Diana Wells

SEO Overkill…Don’t Do it!

How to Avoid SEO OverkillThis article is about SEO. SEO is so important to any website and you really should make sure your SEO is effective and that your SEO is also appropriate to your company in order to gain proper SEO.

That was slightly annoying wasn’t it? Granted it said what it needed to say and had my keyword in it – a lot! You can see that overusing your keyword (or words) is not a good thing and can make your content difficult and annoying to read. The trick is to find the right balance, but how do you know what that balance is? You will run customers off instead of attracting them with SEO overkill.

The key is this: Use as much SEO as possible, but only as long as it works within the sentence where you placed it.

4 Simple Steps To Avoid SEO Overkill

  1. Look up your keywords to be sure they are effective for your target audience
  2. Read your website content out loud
  3. Ask someone else to read it to make sure everything sounds correct
  4. Either hire a contract editor to ensure it is grammatically correct (it is worth the money) or get a really smart friend to edit for you

You will hear some content writers mention something called “Keyword Density.” Keyword density is basically a ratio of how many keywords you have on a page in relation to the total number of words. This sounds like SEO Overkill might be a good thing since jamming as many keywords on a page makes for good Keyword Density. Many search engines will mark your site as spam if there is too much “keyword density” or, as I like to call it, SEO overkill.

SEO is how you get people to your site and good content is how you keep them there. The length of time that your site visitors hang out on your website will also affect your page ranking; therefore, if your content is full of keywords strictly for the sake of SEO then your site visitors may find you but they are not going to stay long.

You definitely want to integrate SEO into your website and page content, but use it in moderation. Make sure your keywords show up in your page/blog titles and that they are also in your short and long descriptions. After that, use your keywords in your content as they would naturally be used – not forced.

How do you integrate keywords into your website content? Has it been helping or hurting?


Learn more on this important topic at one of the largest digital marketing conferences for 2015!

Diana Wells

Diana Wells is a writer, a poet, a blogger, an event manager and someone that loves to make people laugh. Lover and rescuer of any kind of animal, especially dogs, horses, hedgehogs, elephants and sloths. She doesn’t actually rescue elephants and sloths but supports organizations that do.

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