Walter Moore

Essential Components of a Robust SEO Strategy for Online Retailers

SEO Strategy for Online Retailers
Image Credit – Ford Prefect/

One of the major marketing strategies which could boost your online business is search engine optimization or SEO strategy. You tailor your website according to the algorithms which search engines use for ranking websites. But in reality, search engine algorithms are dynamic and, as the web evolves, they keep changing with time. With this being the case, retailers should evolve their strategies along with the search engines.

How to Stay Relevant in Your SEO Strategy and Grab the Desired Ranking

SEO seems magical to many, but it is regarded by many others as manipulation of algorithms. If you consider the chief components of SEO, it looks far less daunting. Here are the three basic components that make a good SEO strategy, and these do not involve any kind of manipulation or trickery.

On-site Optimization

On-site optimization is fundamentally about layout, structure, and content of your site. Google and all other search engines will be checking your website to get a clear perspective about what your site entails, so whatever content or information they come across on your website determines how the algorithm will be ranking your website pages for the relevant search queries.

Vital Aspects of Your Domain’s On-site SEO

  • The title tag is used by Google for learning the key purpose and the main topic of the page. They must be written concisely, and accurately. Avoid any unnatural language.
  • The meta descriptions are far more descriptive and extended than meta tags.
  • Site navigation must be split up into categories as well as sub-categories. Site navigation must be convenient and easy to follow.
  • Robust internal linking is essential. It is important to make sure that it takes very few clicks to get from page to page on your website. Interlinks are useful and assist Google in understanding how different pages on your website are inter-related, including their exact hierarchy.
  • Your URL should not contain a string of symbols and numbers; instead, it is better to include a compact description of each particular page.
  • Unique and relevant content is mandatory. All your web pages should have high-quality content and must be complete, error-free, and informative. The content is examined by Google to understand the objective of each page and for a thorough evaluation of its usefulness.
  • Site speed is another important factor that should be kept in mind. The time taken by a specific site to load and for the content to be available to you is a pretty significant factor.
  • Site security is of vital importance to you as an e-commerce site. You need to use the most advanced security protocols for ensuring 100% safety of your customer data.

Ongoing Quality Content

The most important component of any on-site strategy is the content that you go on creating for promoting your brand and keeping it alive. You should go on posting blogs as that could be beneficial for your brand. Your content should reveal your proficiency & expertise which should encourage users to trust you and rely on you. Your content must include calls to action ideally at the end, and this could effectively fuel email marketing or social media campaigns. Contact a reliable email marketing service for perfect solutions.

Off-site Authority Building as Part of SEO Strategy

You must concentrate on effective off-site authority building – this means building your presence and developing relationships on external platforms and sites. Inbound links coming from external sources are the most important tools used by Google for evaluation of authoritativeness.

You must realize that whether for off-site authority or on-site optimization, great content is the key to the success of any SEO campaign. When you have successfully taken care of all the important technical on-site factors, you will realize that the greatest indicator of the success of your campaign would certainly be the quality, consistency, and reach of your content.

Which of these components is your business doing best? Share your success stories with us!

Walter Moore

Walter Moore is a regular columnist for and a social media marketing expert. In his spare time, he runs his own blog with tips and tricks of developing robust SEO practices and latest trends.

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.


    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.


    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.


    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich



    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.

    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You