SEO provides an ever-changing and sometimes mysterious landscape that can keep businesses, SEOs, and digital marketers scrambling. Between the constant algorithm updates and consumers’ changing search habits, it’s always challenging to quickly know what’s working and what’s not – and what SEO strategy to implement next.
At Rocks Digital, we want to take the mystery and the myth out of SEO and break it down into know-how that is actionable, and the 2017 Rocks Digital Marketing Conference is just the place to start!
This year’s hands-on workshops scheduled for June 30, Social Media Day, focus in on very specific practice areas, starting with SEO. Over the next few days we’ll explore each workshop so you can size-up the ones you definitely want to attend. Today we’ll start by highlighting the SEO and digital marketing optimization workshops.
Taking the Mystery Out of On-Page and Off-Page SEO
Not sure which on-page and off-page SEO strategies are right for your clients? What about the ones that will actually hurt the business instead of helping? Bill Hartzer was in the SEO game before it had a name, and he will unlock the mysteries of on-page and off-page SEO in his informative workshop. Not only will you find out what techniques Google likes – and what will get your site penalized – but you’ll also learn Bill’s newest strategies for link building and the other off-page techniques he implements for his clients daily. Meet Bill.
Lose the Spam and Get to the Real Data with Google Analytics Demystified
Tired of keyword not provided? What about trying to filter out all the spam traffic so you can actually see how much traffic is visiting a website? Are those social metrics really right? Are you getting any ROI? Beth Kahlich, nationally recognized SEO trainer, is here to break down Google Analytics. She’ll dive into creating reports that make sense, using filters and integration with Google’s Data Studio. Learn how to leverage this tool and interpret the data. Attend this workshop and get past all the spam to reach your real audience. Meet Beth.
SEO is More Than Just Keywords and Title Tags
Is it still hard for you to believe that SEO includes so much more than words on a page? The days where you could throw some words on a page, add a few H2s, click publish and rank on the first page of search results are long gone. Google has gotten smarter, and so have marketers! You need a comprehensive digital marketing presence that is consistent, optimized, and that delivers the best impression – and then maybe, just maybe, you can get to the first page of Google. John Nosal, the CEO of SEO, is just the pro to lead you through this process. This interactive workshop will not only describe how to do a digital marketing audit, but will actually walk you through an audit. To prepare for this workshop you’ll need to do some things in advance, so make sure to check that out too. Meet John.
Remember, SEO is not set-it-and-forget-it! So are you ready? If you haven’t already registered for the 2017 Rocks Digital Marketing Conference, do it now! Use the promo code LOCALROCKS and save $75 off your one-day or two-day ticket!
Waiting till the last minute to register? It is the last minute – take action today!