Search Engine Optimization That Gets Results
If your website doesn’t have the top positions in search results for your products and/or services, your business is missing out on valuable traffic that can convert searchers to customers.
At Rocks Digital, our goal is to make sure your website has placement for the search positions and the keywords that matter most. Visibility in Google doesn’t just provide targeted traffic, it also tells searchers which brands are significant in the market. Our search engine optimization (SEO) approach ensures your website is sending the signals to Google that your business is worth being featured in the prime positions.
How Can Rocks Digital Improve Your SEO?
At Rocks Digital, we use techniques that work. Our SEO experts help local and national businesses grow their footprint in the search engines and improve placement.
So how do we achieve this success? We start with finding out what signals the business’ website is sending to Google. We examine what is doing well and what needs improvement. We’ll make a punch list and get busy optimizing. On-page SEO, off-page SEO and technical SEO are the crucial components we’ll focus on first. If the business has a new website that we just built, we have optimized it for SEO from the start, implementing all of the most important SEO strategies from the project’s onset.
Our team consistently tracks results, ensuring we focus on elements that build authority and improve your website’s search placement. We love SEO, and our results Rock. We track everything by setting up Google Analytics to track conversions, so we’ll have data to back up the results we are getting for you.
We Use a Multi-Focused SEO Strategy
There is plenty of SEO information online. But trying to find an approach that gets consistent results is tough. When it comes to search engine optimization, there is no single component that can accomplish everything. Websites that place at the top of search engines use a multi-channel approach. Here’s what we recommend at Rocks Digital.
Good ’ole traditional SEO still works and is necessary for certain queries. We focus on getting the bones of the website right first. This means page titles, meta descriptions, title tags, image alts and much more has to be right. Site architecture can’t be taken for granted either. At Rocks Digital, each of these components is carefully considered. Optimizing for question-and-answer queries is a must. We optimize content to get the featured snippet, and employ technical SEO approaches such as FAQ schema and more.
It makes sense for local businesses to invest in local search. Focusing on location-specific terms ensures your visitors are highly targeted. Google defers to displaying local businesses first for most searches, especially in mobile search. Today, businesses that are not placing in search for their keywords at a local level are in real trouble.
Rocks Digital uses on-page optimization and content creation to develop a website that Google loves locally and nationally. We then employ other results-driven techniques, including citation building and content marketing, to build a website’s authority. Our multi-focused approach will leave your competitors in the dust.
Google My Business Creation & Optimization
Using Google My Business is a no-brainer. After all, it takes up the top three spots in the local pack and powers Google Maps, plus it’s a driver in search results. Why is this? Well, Google owns it. Common sense tells us this: Why wouldn’t Google give more visibility to businesses that use their products?
Does your business have a Google My Business (GMB) listing – and has it been fully optimized? There are many features and strategies for optimizing a GMB listing to surface in the local pack. Rocks Digital can create your GMB listing and optimize it for your products and services. We take GMB management even further with uploading GMB posts, optimizing images with EXIF data and much more. If you are not sure about your Google My Business listing, consider our Google My Business claiming and optimization services.
Listing management is the process of managing company data across directories, websites, and other listings platforms. When a customer searches for your business or simply looks for relevant products and services in a specific geographic area, the business information needs to be available and accurate. The business’ contact information, opening hours, product descriptions, reviews, and more should be available. Rocks Digital uses listing management software to update a business’ information across the web.
Data aggregators distribute a local business’ information to search engines, directories, review platforms and many other sites. If a business’ data isn’t correct or available to data aggregators such as Infogroup, FourSquare and the others, they are missing out. Data aggregators get results and improve the visibility for businesses locally. It’s that simple.
Voice Search Optimization
Voice search usage is growing. People use voice for search queries on their smartphones and ask their virtual assistants questions every day. For instance, if a person in Grapevine or McKinney searches for a local plumber, that business wants to be the result given. Voice search optimization differs from traditional SEO, and Rocks Digital knows what works.
To help optimize for these voice queries, we add questions & answers. Our other voice optimization service can include employing voice schema markup on your website, and creating a voice app to ensure your business gets found by Amazon’s Alexa-powered devices and by Google’s voice assistant.
How We Get Started With Your SEO Strategy
Rocks Digital develops an SEO plan that is custom-made for each business’ goals. We will run a complete SEO audit and devise a plan covering the best place to start. Here’s a brief sampling of our SEO approaches.
- Analyze on-page optimization and perform a technical SEO audit.
- Create a keyword list and identify areas of opportunity to place for these keywords.
- Craft an SEO strategy that includes content creation and optimization.
- Implement improvements and strategies based on the above areas.
- Set up tracking for identifying progress and goal conversions.
Frequently Asked SEO Questions
How long does it take to achieve local SEO results for a business?
A brand-new website will need to build trust and authority. However, an existing business site can experience faster results with local search. Local search starts with a focus and a plan.
Is on-page SEO important to place in local searches?
Google is getting smarter and smarter each day about understanding a website’s content in relation to a keyword query. On-page search engine optimization helps Google to understand this even more. The placement of keywords in title tags, website copy and more is essential.
Do inaccurate directory listings harm a business’ placement in search?
Yes. Errors and contradictions in a business’ information can reduce the likelihood of a business’ website gaining top placement in search engines – especially when the business’ competitors don’t have these types of issues. This can also impact consumers’ trust in the business.
Rocks Digital Are Trusted SEO Experts
At Rocks Digital, we understand what it takes to gain prominence for the keywords that convert. We’ve helped local businesses, online stores and national organizations to achieve the coveted top positions in search results. We are happy to discuss our SEO approach and how we can help your business to place in search. Call Rocks Digital at (214) 989-7549 or contact us for SEO help via our online form.