Eric Tung, keynote speaker, presented, “Social Content that Engages”, at #DFWRocks2014. A few highlights of his presentation are listed below.
There are many ways to make your content very engaging with your audience.
They have several calls to action on their page where they give away e-books for people to be able to get free stuff from visiting their site.
Sharing A Link IS NOT ENOUGH!!!
You have to make sure that you get enough people sharing your link so that it gets shared across several different networks.
Create Multi-Channel Networks
Tweet more than once about something. Most of the time your audience comes from various time zones. Ex: Guy Kawasaki will tweet the same topic three different times in order to cover the different times that people will look at his tweets.
Use Your Blog Post in a Comment (in a non-spammy way) and Create Derivative Pieces
Have different links in your posts to send people back to various parts of your website to keep them engaged.
Add a Query String To Track Your Links
How do you build a large audience? HAVE SOMETHING WORTH TALKING ABOUT!!!
Social Networks Will Give More Visibility Based on Interaction
Visit Eric’s website, EricTung.com, to learn more about him.