Social Impact: How Social Media Affects Our Decisions by David Leonnig, DFW Rocks Social Media Day

social_media_day_2013These are notes taken at the DFW Rocks Social Media Day 2013 presentation given by David Leonnig

 Why Do We Care About Social Media?

Because it impacts everything we do regardless of what we are doing

Social Media Impacts…

  •  Your Lifestyle
  • Your Business
  • Your Products
  • Your Brand

David’s wife gets tweets from Barack Obama.

Barack Obama Knows, Twitter is…

…the fastest growing thing out there

Key Social Media Trends

According to a Global Web Index study, the 2 key factors driving the social web in 2013 are:


What about Facebook?

  • Daily active users have reached 665 million
  • Monthly active users even more so


Barack – 36 million Likes

Mitt – 11 million Likes

McCain – 872 thousand


Second largest search engine. It is where you have GOT TO BE if you want to do internet marketing

  • Six billion hours of videos are watched every month
  • Youtube has one billion unique monthly visitors


The largest professional business network on the planet

How We Use LinkedIn

Top 10 Favorite LinkedIm Features:

  • Groups
  • People Searching
  • People You May Know
  • Who’s Viewed You
  • Company Information
  • Home Page
  • Who Knows Whom
  • Status Updates
  • Following Companies
  • Introduction Function

76.9% – research people and companies

68.6% – reconnect with past business associates

49.7% – Build new networking relationships with influencers of potential customers

44.5% – Increase face to face networking effectiveness

27.9% – Generate identifiable business opportunities

Since 2005  so many social networks have came into existence


It is coming up the internet marketing pipe


Currently the most popular web blogging platform


  • 102 Million Monthly Users
  • 10 million unique mobile devices on a monthly basis
  • At least 2 out of 3 daily meals are now eaten alone…while the person is online
  • Households who eat together often eat different meals according to taste preference



Way to connect with people through pictures

Bill Cosby has died at least a dozen times online. Cartoon Network announced its death online

Paula Deen could have better handled her online info

Times have changed to say the least


Social Media, Blogging & Life

If you are not passionate about the subject – you won’t keep up with it

Content is still king

Visual content has and still is the most share content online


Edgar Griggs

Edgar Griggs loves to learn about new technologies and high tech gadgets! You’ll find him at local events around the DFW Metroplex and sometimes blogging for websites like The Interestingly Cool Stuff Blog and his TrendHunter page at!

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