These are notes taken at the DFW Rocks Social Media Day 2013 presentation given by David Leonnig
Why Do We Care About Social Media?
Because it impacts everything we do regardless of what we are doing
Social Media Impacts…
- Your Lifestyle
- Your Business
- Your Products
- Your Brand
David’s wife gets tweets from Barack Obama.
Barack Obama Knows, Twitter is…
…the fastest growing thing out there
Key Social Media Trends
According to a Global Web Index study, the 2 key factors driving the social web in 2013 are:
What about Facebook?
- Daily active users have reached 665 million
- Monthly active users even more so
Barack – 36 million Likes
Mitt – 11 million Likes
McCain – 872 thousand
Youtube
Second largest search engine. It is where you have GOT TO BE if you want to do internet marketing
- Six billion hours of videos are watched every month
- Youtube has one billion unique monthly visitors
The largest professional business network on the planet
How We Use LinkedIn
Top 10 Favorite LinkedIn Features:
- Groups
- People Searching
- People You May Know
- Who’s Viewed You
- Company Information
- Home Page
- Who Knows Whom
- Status Updates
- Following Companies
- Introduction Function
76.9% – research people and companies
68.6% – reconnect with past business associates
49.7% – Build new networking relationships with influencers of potential customers
44.5% – Increase face to face networking effectiveness
27.9% – Generate identifiable business opportunities
Since 2005 so many social networks have come into existence
Google+
It is coming up the internet marketing pipe
WordPress
Currently the most popular web blogging platform
Yelp
- 102 Million Monthly Users
- 10 million unique mobile devices on a monthly basis
- At least 2 out of 3 daily meals are now eaten alone…while the person is online
- Households who eat together often eat different meals according to taste preference
Way to connect with people through pictures
Bill Cosby has died at least a dozen times online. Cartoon Network announced its death online
Paula Deen could have better handled her online info
Times have changed to say the least
Social Media, Blogging & Life
If you are not passionate about the subject – you won’t keep up with it
Content is still king
Visual content has and still is the most share content online
