ROCKS DIGITAL  BLOG

Laura Darkstar

Can’t Use Social Media for Business? Think Again, and Get Visual!

Social Media for BusinessIs a picture worth a thousand (marketing) words? Most of the time, when we think about social media for business, we tend to think of Facebook, Twitter and LinkedIn. There are a couple of other platforms that can be employed for business (if you take the time to learn how they work) and can be used to enhance your business image.

Instagram and Pinterest are very visual social media platforms, and if you are a service-based business, you may feel that there is nothing to be gained by taking your business to either platform; however, there are plenty of ways that you can leverage either Instagram or Pinterest for just about any business.

Use your pictures to tell your brand story. Share some behind-the-scenes insight into what it is that you do day-to-day, and how this is positively impacting the people you work with. If you aren’t selling a product (because you’re a service-oriented business), use Pinterest and Instagram to help show the heart of your business. What are your business values and how does what you do reflect those values?

Make Social Media for Business Work with these Visual Post Ideas

  • Did you have a brainstorming session where a whiteboard was used? Take a picture (take care to remove anything proprietary) and post it.
  • Do you collaborate with others? Share what they’re doing and how you’re collaborating.
  • Share photos of your workspace – let people see where the magic happens.
  • If you have staff or contractors, do a highlight feature.
  • Show how what you do solves problems that your clients/potential clients have.
  • Do you give back to the community in some way? Take some pictures to post and write a concise description of why giving back is important to you and your business.

When you’re starting to use Pinterest for Business, you might consider keeping your boards private until you’ve built up a good base of pins, and then you can make them public.

Both Pinterest and Instagram can also be useful to help you find people you might collaborate with. They’re also a great way to see what other people in your market space are doing. It never hurts to know what similar businesses are doing!

Another benefit of using Instagram and Pinterest is that it will really help you focus on what keywords are effective for you. Just remember – hashtags are great on Instagram but they seem like spam on Pinterest. Do a little research to make sure that you understand each platform.

A Visual Approach to Social Media for Business Helps in Many Ways

While I don’t advocate trying to be on every social media platform (because you’ll get nothing else done), if you find that you are just not getting the ROI you want on Facebook, Twitter and LinkedIn, I do think that both Instagram and Pinterest can be very good platforms. If nothing else, thinking about what you would post about your business on Pinterest and Instagram may help you focus on how to best utilize visual content and really hone your keyword game.

Do you use Instagram and/or Pinterest for business? I’d be interested to hear how it works for you.

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Follow Me:
TwitterFacebookLinkedIn

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You