Brian Scully

Why To Add a Social Media Press Release to Your Marketing Mix

Press Release in MarketingThe press release has evolved through the decades to meet the changes in how the media, and people in general, get news from companies. The days in which a hungry press waited for news releases to come in are long gone as there are simply too many other ways for the press to source original stories.

Yet social media and the internet have also opened up a direct channel for companies to get their announcements right in front of their target customers. Companies no longer have to wait for a writer to pick up their story. It is now instantly published through search engines and social media.

Don’t be fooled though. A social media press release will not likely get you that killer story in the Wall Street Journal, Vogue or TechCrunch. You are likely going to need a connected publicist for that. A social media press release is simply an affordable way to make an announcement directly to the people looking for information in your business niche and should be used alongside other marketing and PR campaigns.

5 Reasons to Use A Social Media Press Release

1. Social media and search are pervasive.

Almost everyone is on social media and / or uses search engines to find things. A good social media press release service publishes your announcement to Google News, Facebook, Twitter, StumbleUpon and Google+ where people can read, like, favorite, comment and share your release. Be sure the service you use is adding #hashtags to the release when they publish links to it on Twitter and Facebook.

2. It’s really affordable.

At $20-$39 per release, it is a budget-friendly component to add to your marketing mix. You can even find someone to write your release for as little as $5. And most of us cannot afford a $2000-$15,000 per month Publicist or PR firm on an ongoing basis so it is a great way to keep your news out there.

3. Social media press releases show your business is active up-to-date with trends.

Putting out a social media press release at least once a month shows your customers, clients, partners and investors that your business is active and successful. Announce new products, new hires, new events, new partners, charitable activities, milestones hit, new office locations, etc.

4. Search engines index social media press releases.

Once your press release is published, it can stay for months or years in Google, Bing and Yahoo, potentially showing up when people search keywords from your headline.

5. Instant and broad reach.

Within minutes the news is on social media, in Google News and on a broad range of sites like,,, International Business Times, Pittsburgh Post-Gazette, TravelWeekly, and the Milwaukee Journal Sentinel. You could be a one person business at home in your PJs and all of the sudden with a click of a mouse it seems like you are a big business with a national PR team working for you.

A social media press release is not a magic bullet that will single-handedly propel your business forward. But, it is an affordable marketing tool that anyone can use and should be a component of any larger marketing plan.

(Test out using a social media press release. They have worked well for getting exposure for Rocks Digital. Use code rocksdig15 to send a social media press release through for just $20. Expires August 31st, 2015)

Do you use Press Releases to market your business? Share your experience and tips with us!

Brian Scully

Brian runs and is a digital marketer with a Stanford MBA & a UCLA BA. Prior, he headed Marketing for (sold to Yardi Systems) and UMT Software (sold to Microsoft).

More Posts

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.


    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.


    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.


    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich



    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.

    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You