Social Media Branding: Key Content Goals

Social Media Branding: Key Content Goals »

Think about how you want your business to be perceived, and what the content goals are for your social media branding.

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How to Awaken the Copywriter Within You

How to Awaken the Copywriter Within You »

Learn how to awaken the copywriter within you with these tips from Debra Jason.

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You-Centered Content: Does Your Content Talk at or to Your Customers?

You-Centered Content: Does Your Content Talk at or to Your Customers? »

It doesn’t take long for you to decide if a product or service is right for you. Often the subject at the center of a brand’s content marketing, whether it is you-centered or we-centered, helps you to make that decision. Learn why YOU-centered content is a big deal and how to write it.

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Content Marketing Metrics You Can’t Afford To Ignore

Content Marketing Metrics You Can’t Afford To Ignore »

When you create local content, or any content for that matter, the end goal is conversion and success. A thorough review of your content marketing metrics gives you insight to see if you’re achieving those goals. Read on to find out which types of content marketing metrics you should never ignore.

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Is Your Content Marketing Working? If Not, It’s Back To The Drawing Board [Audio]

Is Your Content Marketing Working? If Not, It’s Back To The Drawing Board [Audio] »

Listen on the Rocks Digital Audio Network to Laura Armbruster's content contribution "Content Marketing 101: Back To the Drawing Board?" with host Lissa Duty.

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Step Up Your Copywriting Skills With These 5 Easy Content Marketing Tips

Step Up Your Copywriting Skills With These 5 Easy Content Marketing Tips »

Are you writing copy that converts prospects into customers? You need to be. These 5 quick copywriting tips will make it easier for you to create content that connects with the reader and converts them into customers.

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Yes, We All Need Gooder Grammar! Avoid These 3 Common Errors in Your Content

Yes, We All Need Gooder Grammar! Avoid These 3 Common Errors in Your Content »

Notice anything wrong with this blog post title? Gooder is not even a word. Small grammar mistakes, even accidental ones can cost you business, email subscribers and more. Learn the 3 common mistakes we all make and how to avoid them.

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Content Marketing 101: Back To the Drawing Board?

Content Marketing 101: Back To the Drawing Board? »

If you feel like your content marketing is not working, then it’s time to take a deep dive into the W’s – who, what, when, where and why. Find out how to shift your focus and produce effective content.

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Website Best Practices and Content Planning presented at LSS15

Website Best Practices and Content Planning presented at LSS15 »

Do you have a local SEO and content plan for your business? Natalie Gould and Rachel Morgan walked attendees at LSS15 through how to keep your website current, drive site traffic and rank higher in search with content, SEO and social media.

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Simple Tips to Develop a Content Marketing Plan

Simple Tips to Develop a Content Marketing Plan »

Content marketing should be at the top of your local SEO strategy because without it the overall business plan can’t succeed. Use these 3 tips to create a successful content marketing plan.

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The Long and Short of It – Great Content Comes in All Sizes!

The Long and Short of It – Great Content Comes in All Sizes! »

It amazes me that as long as we have been producing content, people still ask "How long a blog should be?" OR "How many words?" Writing great content is about so much more than that. Read on and find out.

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