ROCKS DIGITAL  BLOG

Laura Darkstar

Take Your Blog from Blah to Bold at #RocksDigital

Take Your Blog From Blah to BoldThe lovely Elayna Fernandez kicked off my afternoon at the Rocks Digital Marketing Conference with some rockin’ tips on how to take your blog from BLAH (Boring-Lacking Attention-Hopeless) to Bold!

Are You Getting Enough Out of Your Blog?

  • Traffic?
  • Comments?
  • Subscribers?
  • Conversions?
  • Click-Throughs?
  • Shares?
  • Brand Exposure?
  • Money?

3 Common Reasons Why Your Blog Isn’t Working (and How to Fix it!)

  • Fail to plan = Plan to Fail
  • No strategy. Any strategy is ok – there are no bad strategies. You can always rethink and regroup
  • Not aligning with your passions. Align with your passions – know when to say “yes” and when to say “no”

It isn’t always about money – follow your passions.  If brands approach you with ideas that don’t tie in with your passions, can you spin it in a way that DOES? Don’t be afraid to make a counter-proposal.

Questions to Ask Yourself About Your Blog

WHY are you blogging?

What do you want from your blogging?

WHAT do you blog about?

What to Blog about

  • Content Theme: 3 categories
  • Niche: Describe your ideal persona
  • Value: Address specific relevant focused questions and concerns

HOW?

  • Be in-depth, conversational and make sure that it is well-written
  • Use an editorial calendar and track what you are blogging and when
  • Contact >Conversation>Connection>Community>Conversion

Final Tips

  • Be Authentic
  • Spice Up Your About Page
  • Clean Up Your Sidebar
  • Clean Permalinks
  • Add A Resources Page
  • Use a Responsive Theme
  • Add A Media Page

Honestly, this session could have been an entire afternoon. I learned a ton of new information and Elayna is an excellent, enthusiastic speaker!

What tips do you have on keeping your blog interesting?

To view Elayna’s slide share presentation from the conference, visit the link below.

http://thepositivemom.com/blah-to-bold

To learn more about Elayna Fernandez you can read her full bio on Rocks Digital.

Laura Darkstar

Laura Darkstar, owner of Adminderella, is an Administrative Strategist, Blogger, Entrepreneur & Aspiring Novelist. She loves social media and small biz owners.

More Posts - Website

Follow Me:
TwitterFacebookLinkedIn

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.

    ROCKING DIGITAL SERVICES

    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.

    LOCAL SEARCH & SEO

    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.

    CONTENT CREATION & MARKETING

    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    ★★★★★
    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    ★★★★★
    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    ★★★★★
    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich
    [RICH_REVIEWS_FORM]

    LATEST BLOG POSTS

    LOCAL VISIBILITY REPORT

    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.


    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You