Edgar Griggs

The Google Effect: Google+ co-presented by Lissa Duty and A.J. Wood at DFW Rocks Social Media

social_media_day_2013-5829These are notes taken at the DFW Rocks Social Media Day 2013 presentation on The Google Effect: Google+ co-presented by Lissa Duty and A.J. Wood

Be careful with the type of names that you use for your circles. They aren’t visible to the public yet (unless you share them), but they may in future.


  • Cover Photo Size is 2120 x 1192
  • View is similar to Facebook. You can change to streamline look for small monitors by clicking more.
  • Add people to circles – get creative with the names and share circles to get others to follow people in the circle
  • Use DoShare to schedule posts – Chrome Extension

If you are a surfer, or a cat lover, you can easily find groups of people that share similar interests. Even though Google+ isn’t that popular yet, there are several opportunities to get with others that share your interests (one of its strengths).

You can no longer get a verified name as a profile, but you can as a business. Also, if you have verified your name, and you change your name on your page, you will lose the verification, and never get it back. Moral of the story – pick a name that you can stick with, and won’t change.

Lissa: Learn from others

Tips for making your Google+ profile:

  • Intro – First 77 characters show in Google+ search. Use hyperlinks – public updates show in search results

If you are going to hyperlink be careful what you hyperlink to, you may wish to not hyperlink to a location outside of Google+. And be sure to make some of your content public, not just posting to your circles.

A.J.: But with that being said, one of the good things about Google+ is that you can have some private content that is only shown to those in your Google circles.



  •  Include links to other social media profiles and your website
  • Contributor – claim Google Authorship (get photo next to posts in search results in Google)

A.J.: If you have it set up properly on your blog, authorship SHOULD auto populate on Google+, however it is still a good idea to do it manually. Also, if you do more than 12 links then you are probably not going to see the other links, so just put your most important links first.






This is one of the nice things about Google+ is that you can format your stuff to stand out. Other sites like Facebook doesn’t offer this.



  • Can edit your posts later (even if they don’t have a picture)
  • Can use hashtags
  • Use Keywords – indexed in Google search
  • Control Comments /

Courtesy of – has some great information about Google+

A.J. – Unlike FB and Twitter which limits you on text, you can put lots of text into a Google+ post. This gives you the possibility to be able to write full articles right in Google+ instead of just sharing links from articles existing outside of this platform. Something to keep in mind.



  • Post to a specific circle (direct message) 
  • Selected circle will receive a notification – only that circle and YOU see the update
  • Create Opt-In circles – ask them to let you know how often they would like a notification and add them to those circles accordingly.

For example, you create a circle called “New Engagers” – you can then ask these people how often you want them to hear from you. If you post something public, everyone sees it. If you post to a circle, the people in that circle get a notification that you have posted something new.

A.J.: I think the circle method is interesting in creating a certain segment, or grouping. Its like the newsfeed in FB. You have to be there to see it. But you get different engagement levels from getting with those in different groups etc. The thing is, you don’t have people posting barbecue pics in your different circles. Like its been said in different presentations, if you want to sell to people, you can do that, but this also helps you to engage with your audience as well. Also, the majority of your info shown in your newsfeed doesn’t show to all your people.

In Google+ it is shown to everyone in your circles. Does everyone see it right then and there. No, since people are not constantly on Google+, but you have a much better shot at having a better engagement with your audience.

Lissa: It is important that you don’t post too much too your circles unless that is what they want from you. Don’t notify to much or they will mute you.


  • You can have more than one manager.
  • you can add an Engaging Cover Photo
  • In search recent update shows, keep updated to show you are active
  • Add Google+


It is a video, it is a hangout. You can have 10 people actively engaging in hangout, and an unlimited number of people just watching. Great way to brand yourself as an authority.



Means that the articles that you write will have your avatar show up. Here is the thing, even if you are number 10 in the search results, if you are the only one with an avatar, people are more likely to click on your link because it has an avatar  attached.

  • Add URL to Contributor Links in G+
  • Add G+ link in Author Bio in WordPress (ex: <a href=””>Google+</a>
  • Genesis Framework for WordPress (ex: <link rel=”author” href=””/>

Download their slidedeck!


Lissa Duty:


Twitter: @LissaDuty

A.J. Wood:





(Please Note: Each link will go to the corresponding page for A.J. Wood)

Lissa: A.J., you need to teach us to do that for our social media accounts.

A.J.: Sounds like a class for next year at DFW Rocks 2014!

Edgar Griggs

Edgar Griggs loves to learn about new technologies and high tech gadgets! You’ll find him at local events around the DFW Metroplex and sometimes blogging for websites like The Interestingly Cool Stuff Blog and his TrendHunter page at!

More Posts - Website

Download Our SEO Guide

Created in a joint partnership with Advice Local, this guide — What You Need to Know About SEO — provides an introduction to SEO concepts, strategies and best practices for optimizing a website. Complete the form below and get instant access.


    Web Design & Development

    Your website needs to be aesthetically pleasing and functional. We build websites for desktop and mobile that are both.


    Your website needs to attract search engines and consumers. We are experts in local search and SEO, and can make that happen.


    Anybody can write words on a page, but can they write content that integrates SEO best practices and converts? We can.

    Here’s What our CLIENTs have to say

    [RICH_REVIEWS_SHOW num="all"]

    Their Local Business Websites Rock

    Rocks Digital knows how to build local business websites that convert prospects to customers. Not only do I recommend them to work on my reputation management client’s websites, but they work on the Reputation Sensei brand, too.
    - Chris Snellgrove

    They Customize Their Solutions

    Rocks Digital customizes to meet their client’s needs. We needed our existing website optimized for search. We are now placing for more industry keywords and continue to improve. They consult with our in-house team on content optimization, manage our GMB listing & more.
    - Greta Valenti

    Highly Recommend

    Rocks Digital manages not only the Association of Directory Publishers website, but our Trusted Local Directory. From helping us get our event information on the website to producing guides, blogs and new content, they have what it takes.
    - Cindi Aldrich



    Is your Google My Business listing helping or hurting you? Is bad data causing consumers and search engines to lose trust in your business? This is information you simply must know.

    To get these answers right now, just enter your business name below to run our FREE
    visibility report.

    Need a facelift
    for your website? More search traffic? Need to blog, but don’t have time?

    Our Digital Services Could Be For You