With the pandemic and various other dramatic events, 2020 was a crazy year. However, when we look on the bright side, we see that while the world was mostly shut down, it gave us a little more time to brush up on our digital marketing skills.
Rocks Digital’s Most-Read Digital Marketing Blogs of 2020
Disclosure: While these posts were not published on Rocks Digital in 2020, they are the most-trafficked in 2020.
1. How to Detect CMOS Battery Failure of Your Computer
CMOS battery failure can be catastrophic at the worst, and a time-consuming hassle at best. Knowing the signs and symptoms to detect a CMOS battery failure can help keep your computer going and avoid costly delays. This article by contributor Wanda Greaves shares the signs to look for, and then how to replace that battery.
2. Why and How to Set Up RSS Feeds to Your Social Media Channels
RSS feeds make it easy to share your content and also to find trusted content to share. In this post, I give you a step-by-step guide to setting up your own RSS feed in easy-to-follow steps. I also share what an RSS feed is – and why you should start using one.
3. 7 Ways Mobile Technology Changed Our Lives Forever
Andrew Gazdecki gave us 7 ways that mobile technology has changed the way we live, shop and do business. Anyone with a cell phone (and that is pretty much everyone) has a world of information and resources in the palm of their hand. For businesses, it has opened up a world of potential new customers searching for their products and services.
4. Get Visual With Emojis – 6 Tips to Implement Emoji Marketing in Your Digital Strategy
So, who doesn’t love a good emoji? I know I do – and so does Moss Clement, who gives businesses tips on how to get the most out of their digital marketing strategy by including these unique little symbols within their messaging. Oh yes, you might be surprised by how many customers a little smiley face can bring in!
5. LinkedIn Best Practice: How to Accept Invitations and Follow Up With Connections
I’ll admit it – sharing my LinkedIn expertise is always popular on Rocks Digital. In 2020, my LinkedIn Best Practices article attracted a lot of attention. Here I detail how to handle invitations and the steps to follow up with your connections. I even share a sample follow-up letter that I use with my connections.
6. Test Your Copywriting Strength: A Quick Quiz for 7 Cool Copywriting Tips
In short, people love taking quizzes on social media. From what kind of bread you are to what type of pet is right for you, you’ll find a quiz – so it’s no surprise that a quiz made our Top 10 List this year. Contributor Debra Jason gave us a quiz to test our copywriting skills, plus some tips to improve it. Copywriting is crucial to any social media marketing strategy, and getting it right shows consumers that your business pays attention to the details.
7. What’s in Your Sales Toolkit?
When it comes to the topic of sales John Carroll is one of our favorite contributors, and visitors to Rocks Digital were interested in what he says should be in their sales toolkit. He starts by detailing the contents of a complete sales binder and shares his recommendations for sales books. He also includes the top tech tools, social media outlets – and the experts you should be following to up your sales game.
8. What’s the #1 Rule of Sales?
Sales is always a hot topic because a business can’t survive without sales – and once again John Carroll brings us the information that businesses need. In this article, John outlines the 10 rules every sales professional should follow to be successful. Practice these rules daily and watch your sales soar!
9. Artificial Intelligence and Social Media: Will AI Transform Social Media Marketing?
Artificial intelligence is everywhere, and it’s changing the way we live our lives and how we do business. Contributor Stevan McGrath studies AI and how it is transforming social media marketing. He shares 6 integrations currently in use today between AI and social media, and how your business can benefit from them.
10. This Isn’t Monkey Business: Best Practices for Business Success
Business success may not be monkey business, but Laura Darkstar shares her Monkey Method to break down the best practices your business should be using. Her method breaks down to observation, listening, speaking and of course, a little monkeying around. Check out this fun and informative article to find your path to business success.
Thank You to All Our Rocks Digital Contributors
It’s thanks to the expertise and hard work of our guest contributors that make the bounty of the articles on Rocks Digital possible. Each of us at Rocks Digital would like to send out a heartfelt thank you to every guest contributor that has been writing guest blogs for us since the beginning, as well as to those who continue to contribute regularly.
Our faithful guest contributors include: Debbie Mrazek, Patty Farmer, Bernadette Coleman, Veleisa Burrell, Laura Darkstar, Bill Hartzer, John Carroll, Byron Ingraham, Moss Clement, Laurie Shook, Stevan McGrath, Clara Mathews, Roxanne Roark, Harley David Rubin, Tanya Smith, Mark Toney and Diana Wells – and I must include myself here – Lissa Duty.
We would also like to thank the contributors who have brought a single blog to Rocks Digital. The information and tips that you share with everyone make social media marketing a little bit easier. Each Rocks Digital post is designed to help break down the algorithm, technology and other changes that occur throughout the year and make them easier to understand – and easier to use.
Thank you to all of our contributors! We look forward to reading more from you in 2021.